Marketing Lead B2C

Your Role

Strategic Planning & Market Analysis

• Develop and locally execute the global brand strategy for the Home Consumer marketing segment, aligned with business objectives.
• Define the customer segmentation and positioning strategy.

Digital Marketing & E-Commerce Growth

• Manage performance marketing campaigns
• Oversee SEO/SEM, paid media, and content marketing to drive traffic and conversion
• Optimize e-commerce sales funnel, customer journey, and UI/UX experience
• Leverage email marketing & CRM automation for customer retention.

Aspirational Brand & Content Strategy

• Develop compelling brand messaging and storytelling across all touchpoints.
• Oversee the creation of content marketing (blogs, videos, influencer partnerships).
• Align campaigns with the brand’s tone of voice and visual identity.

Omnichannel Marketing & Retail Support

• Ensure consistent brand experience across online and offline channels.
• Support retail marketing through boutiques activations, promotions, and POS materials.
• Develop local marketing initiatives for boutiques and pop-ups.

Customer Engagement & Retention

• Implement loyalty programs and referral strategies.
• Leverage CRM data for personalized campaigns and lifecycle marketing.
• Monitor and improve customer satisfaction & brand advocacy.

Partnerships & Influencers Marketing

• Collaborate with ambassadors, influencers, and brand partners.
• Develop co-marketing partnerships with relevant brands and communities.

Budget & Analytic Performance Tracking

• Manage the marketing budget efficiently to maximize ROI.
• Monitoring campaign performance and making data-driven decisions.
• Track KPIs and metrics (CAC, CLV, ROAS, conversion rates).
• Use data analytics tools (Google Analytics, Power BI, CRM dashboards) for insights.

About You

• You Ideally, you are passionate about working out, enthusiastic and proactive, while also down-to-earth and ethical, curious about market trends and interested in design, luxury and fashion.
• What you should bring:
• 3-5 years’ experience in the field of luxury industries, dealing with HNWI and/or B2C Marketing
• Bachelor’s or master’s Degree, preferably in Marketing or Event Management
• Marketing and market analysis skills
• Strong Knowledge of CRM (preferably Salesforce)
• Project Management and problem-solving skills
• Knowledge of sell out tools & merchandising
• Ability to create and cultivate a network