Marketing Lead Industrial Solutions

Overview

Qualifications

• Bachelor’s and/or master’s degree in engineering, business or a related field
• Experience in Refinery and Petrochemicals, Oil & Gas, Heavy Industry, Water Treatment and/or in a chemical service company will be a high advantage
• Experience in Sales and Marketing roles
• Excellent command of both written and spoken English
• Excellent spoken and written communication skills, effective internal communication, ensuring relevant information reaches key stakeholders
• Fast autonomous learner, comfortable with technology, chemistry, and sustainability
• Complex problem-solving and project management skills
• Good organizational and planning skills with attention to process and detail
• Strong business sense and analytical skills
• Confidence in presenting ideas and driving projects
• Results-driven with a focus on creating value for customers, passionate about customer value aligned with their values and strategy
• Capacity to work collaboratively in a highly engaged team
• Flexible and resilient

Duties & Responsibilities

• Develop regional growth strategies to deliver key business targets, namely in oil & gas, mining, municipal and refinery & petrochemicals
• Analyze key growth trends and customer needs that drive consumption of specialty solutions in target segments
• Analyze industry trends, competitive threats, expansion opportunities and internal performance
• Identify new product development opportunities working with global marketing and technology teams and utilizing new product blueprinting tools
• Collaborate with innovation teams and sales to drive market validation and launch of new products in region
• Identify and evaluate specific application, product, and service growth opportunities in target segments
• Provide leadership in creating differentiated customer value propositions; develop quantified value propositions and the tools to enable the commercial team to deliver that value to the customer; work with the sales force on value delivery, value selling and value documentation
• Partner with global marketing and regional commercial teams to develop effective marketing programs to introduce new products, applications and service offerings
• Partner with commercial team to develop business which will meet sales and profit objectives for the segment
• Develop regional specific business cases for the introduction of new products and service offerings
• Provide commercial team with marketing support and leadership including sales tools, training, and problem-solving capability