Brand & Marketing Lead

The Role

What you'll do

• *Ideation & creative direction*
• Concept campaigns, drops, collaborations, and content themes
• Translate the brand vision into specific creative directions for shoots, content, and campaigns
• Provide creative direction to videographers, photographers, and our content agency — on what to shoot, the mood, and the message
• *Brand identity & guidelines*
• Build and maintain the brand's visual and tone-of-voice guidelines
• Make sure everything we put out — social, packaging, web, in-store, ads — feels like the same brand
• Audit existing brand touchpoints and flag inconsistencies
• *Content planning & social media management*
• Build and run the weekly content calendar across Instagram, TikTok, YouTube, and Reels
• Pitch Reel and short-form video concepts tied to drops, training, athletes, events, and culture
• Manage day-to-day social output — posting, captions, community engagement
• Track performance (saves, shares, watch time, conversions) and adjust the plan accordingly
• *Agency & freelancer management*
• Brief and coordinate freelance videographers, photographers, and our content agency
• Review their work, give clear feedback, and keep everything on-brand and on-deadline
• Manage shoot schedules with athletes, influencers, the gym, and production partners
• *PR & partnerships*
• Manage relationships with PR partners and press
• Coordinate brand collaborations and bodybuilder partnerships
• Pitch and place the brand in relevant editorial, podcasts, and community moments
• You should have
• 2–4 years in brand, marketing, content, or creative coordination roles
• A portfolio of campaigns, content calendars, or brand work you've led or contributed to
• Strong creative instincts — you can both come up with ideas *and* direct others to execute them
• Sharp written communication — your briefs and guidelines should make life easy for the people executing
• Experience managing freelancers or agencies and holding them to a standard
• Strong feel for Gulf culture and the bodybuilding/streetwear scene
• Highly self-managed — this role only works if you can run your own schedule and hit deadlines without being chased
• Arabic language skills are a strong plus
• Nice to have
• Direct PR or media relations experience
• Familiarity with CapCut / Premiere / Figma (you won't execute, but you should be able to give clear feedback)
• Awareness of paid social and performance creative
• Experience working with athletes, influencers, or talent

Why join

• Full flexibility — no fixed hours, work from anywhere in the UAE
• Real ownership of how the brand shows up — across content, campaigns, brand, and PR
• Direct access to the founder; ideas move fast
• Access to the gym, drops, and events
• Clear path to grow as the brand scales
• **To apply:** Send your CV + 2–3 examples of brand work, campaigns, content calendars, or creative work you've led or contributed to.
• Pay: AED7,000.00 - AED9,500.00 per month

Application Question(s)

• Please share a link to your portfolio, Instagram, or 2–3 examples of brand work, campaigns, or content you've led or contributed to.
• How many years of experience do you have in brand, marketing, content, or creative roles?
• Scope check (Required — multiple-select): "Which of the following have you done in a professional role in the last 2 years? (Select all that apply)"
• Concepting campaigns or content
• Running a brand's social media
• Writing creative briefs for freelancers or agencies
• Building or maintaining brand guidelines
• Managing PR or press relationships
• Creative direction on shoots
• → Strong candidates should tick at least 3.
• Anyone ticking 0–1 is overstating their fit.
• Arabic level: Native / Conversational / Basic / None
• Briefing & creative skill (short answer): Imagine we're launching a new collection next month. In 3–5 sentences, describe one campaign or Reel concept you'd pitch — the hook, who's in it, where you'd shoot, and what makes it scroll-stopping.
• Self-management (short answer): This role has no fixed office hours. How do you stay organized and hit deadlines working independently? Give one example.