Marketing Executive

About Anfasic

Role Overview

Key Responsibilities

• Execute integrated marketing campaigns across digital, retail, PR, and events.
• Coordinate seasonal campaigns, product launches, and promotional activities.
• Manage social media content calendars and collaborate with creative teams to produce engaging content.
• Monitor social media performance, customer engagement, and campaign effectiveness.
• Coordinate with retail teams to ensure brand consistency across all stores and touchpoints.
• Support influencer partnerships, media collaborations, and PR initiatives.
• Assist in organizing brand events, activations, VIP experiences, and fragrance workshops.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Track marketing KPIs and prepare performance reports with actionable insights.
• Coordinate with external agencies, photographers, designers, and production vendors.
• Ensure all marketing materials align with Anfasic's brand guidelines and luxury image.
• Support CRM and customer retention initiatives to strengthen brand loyalty.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2–4 years of marketing experience, preferably in luxury retail, beauty, fragrance, fashion, or FMCG.
• Strong understanding of digital marketing and social media platforms.
• Experience coordinating events, activations, and influencer campaigns.
• Excellent communication and stakeholder management skills.
• Creative mindset with strong attention to detail.
• Proficiency in Microsoft Office and marketing analytics tools.
• Arabic language skills are an advantage.

Competencies

• Passion for luxury brands, fragrances, and customer experiences.
• Strong organizational and project management abilities.
• Creative thinking and problem-solving skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong interpersonal skills and a collaborative approach.

What We Offer

• Opportunity to work with one of the UAE's leading luxury fragrance brands.
• Dynamic and innovative work environment.
• Career growth and development opportunities within Mohamed Hilal Group.
• Exposure to luxury retail, branding, and experiential marketing initiatives.