Marketing Executive

Role Overview

Responsibilities

• HQ Collaboration & Local Execution: Partner seamlessly with our central marketing team in the UAE. Brief them effectively to leverage global design, performance, and content resources, while adapting and localizing campaigns for the European market.
• Drive Full-Funnel Growth: Own the localized growth plan. Work with HQ on paid media and SEO, while you independently drive local events, partnerships, and ABM campaigns, obsessing over pipeline generation and commercial impact.
• Product Marketing & Competitive Intel: Deeply understand the European spend-management landscape. Be market-intelligent and competitor-aware, feeding insights back to HQ and crafting local positioning that makes it obvious why Qashio wins against regional competitors.
• Agile, Hands-On Delivery: While HQ handles the heavy lifting, you are scrappy enough to make quick website CMS updates, tweak a Figma asset for a local campaign, or spin up a landing page without waiting for central support.
• Campaigns & Events: Lead local field marketing, trade shows, and webinars. Build mid-funnel demand engines that get Qashio in front of European CFOs and finance leaders.
• Data-Driven Decisions: Run structured growth experiments, test hypotheses, track campaign performance, and translate learnings into repeatable playbooks.

Qualifications And Experience

• 2+ years’ experience in a versatile marketing role, preferably within fintech, financial services, or B2B SaaS.
• Experience in a Regional/Scaling Role: Proven ability to operate locally while effectively leveraging resources from a global Head Office.
• Strong foundations in growth, product marketing, events, and the ability to independently use tools like your website CMS and basic design platforms for quick local execution.
• Start-up DNA: You thrive in high-growth environments, operate with high urgency, and know how to ruthlessly prioritize what moves the needle.