Marketing Executive
About This Role
Marketing Executive — Job Description
Role summary
Drive brand awareness, demand generation, and customer engagement through planning and executing marketing campaigns across channels; support sales with lead generation and collateral; analyze performance to optimize ROI.
Key responsibilities
- Develop, implement, and manage multi-channel marketing campaigns (digital, email, social, events, PR).
- Create and maintain marketing collateral: product one-pagers, presentations, case studies, blog posts, and ad copy.
- Manage content calendar and social media accounts; produce and schedule posts and community engagement.
- Coordinate lead-generation activities (campaigns, landing pages, forms, paid ads) and hand off qualified leads to sales.
- Execute email marketing and marketing automation workflows; segment audiences and A/B test messaging.
- Monitor, analyze, and report campaign performance (KPIs: MQLs, conversion rates, CAC, LTV, ROI); recommend optimizations.
- Support product launches and go-to-market plans (positioning, pricing input, sales enablement).
- Manage external vendors and agencies (creative, PR, ad platforms) and coordinate events/webinars.
- Maintain brand guidelines and ensure consistent messaging across channels.
- Conduct market and competitor research to inform strategy and messaging.
Required skills & experience
- 2–5 years marketing experience (B2B or B2C depending on company).
- Strong written and verbal communication.
- Experience with digital marketing channels: SEO, SEM, social ads, content marketing.
- Familiarity with marketing automation (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Proficiency in analytics tools (Google Analytics, Looker, Tableau or similar) and Excel.
- Basic design skills (can use Canva, Figma, or Adobe Creative Suite) and comfortable reviewing creative.
- Project management and cross-functional collaboration skills.
- Data-driven mindset; experience with A/B testing and campaign optimization.
Pay: QAR110.10 - QAR302.20 per hour
Work Location: On the road
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