Marketing Executive - Collaterals & Content
Role Overview
Coordinates marketing activities across six markets, focusing on in-store materials, printed collaterals, digital content, menu management, and product launches.
Connects Marketing, Design, Supply Chain, and local market teams to keep customer-facing materials accurate, on brand, and delivered on time.
Key Skills for This Role
Full Job Posting
Role Overview
Coordinates marketing activities across six markets, focusing on in-store materials, printed collaterals, digital content, menu management, and product launches.
Connects Marketing, Design, Supply Chain, and local market teams to keep customer-facing materials accurate, on brand, and delivered on time.
In-Store Marketing and Collaterals
- Manage development, adaptation, production, and implementation of in-store collaterals across six markets.
- Coordinate printed menus, table talkers, A4/A5 communications, product cards, promotional signage, POS materials, and other in-store assets.
- Ensure materials follow brand guidelines and visual identity, and coordinate implementation with local teams and stores.
- Follow up on printing, production, delivery, and implementation timelines.
Digital and Online Content
- Manage online menu updates across websites in the UAE, KSA, Oman, Kuwait, Egypt, and Morocco.
- Keep product names, descriptions, prices, visuals, availability, and related digital information accurate and consistent.
- Coordinate updates for new products, product changes, seasonal offers, and discontinued items in line with availability and commercial priorities.
Design and Creative Coordination
- Brief the Design Team with market and business requirements, formats, dimensions, content, and deadlines for each asset.
- Coordinate feedback and revisions among Marketing, Design, and local teams.
- Check final artwork for accuracy and readiness for production or digital implementation.
Supply Chain and Product Launches
- Track new product availability and expected arrival dates with Supply Chain, and share launch timeline updates with Marketing and local teams.
- Coordinate menu and collateral updates with actual product availability.
- Follow up on delays, changes, or availability issues that may affect marketing execution.
- Ensure new products appear across printed and online menus, POS materials, and other customer-facing communications.
Cross-Market Coordination
- Support marketing execution across the UAE, KSA, Oman, Kuwait, Egypt, and Morocco, adapting materials to market needs.
- Collect requirements, feedback, approvals, and implementation updates from local teams.
- Maintain consistent brand communication while addressing market-specific requirements and deadlines.
Project and Administrative Support
- Maintain collateral trackers and content calendars for launches, updates, approvals, production, and implementation.
- Monitor deadlines and follow up with stakeholders; keep organized records of approved artwork, menus, product information, and market adaptations.
- Support day-to-day coordination of campaigns, promotions, launches, and brand initiatives.
- Help keep customer-facing communications accurate, up to date, and aligned across online and offline channels.
Key Stakeholders
Stakeholders include Marketing, Design/Creative, Supply Chain, Operations and Store Teams, Local Market Teams, external printers and production suppliers, and Digital/Website Teams.
Core Skills
- Marketing coordination and project management; in-store and POS marketing; digital content management; menu and product information management.
- Cross-functional coordination, attention to detail, brand consistency, timeline and deadline management, communication, and follow-up.
- Ability to manage multiple markets and projects simultaneously.
Work Location
- Work is in person.
Requirements
- Coordinate marketing execution and projects across multiple markets and stakeholders.
- Demonstrate strong attention to detail.
- Manage timelines and deadlines, communicate clearly, and follow up with stakeholders.
- Manage multiple markets and projects simultaneously.
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