Marketing Director (m/f/d)

Level: Marketing Director

Role Purpose

Strategic Leadership

• Define and execute regional marketing strategy aligned with Adobe’s global priorities and Middle East growth plan.
• Helping to define the regional comms strategy to position Adobe as a key local partner driving national initiatives forward (e.g. Saudi Vision 2030, UAE AI Strategy 2031)

Leadership

• Establish the vision and mission to step change market share growth in the regions through transformative marketing
• Establish, develop, mentor and coach in region high performing marketing
• Ensure tight collaboration with Marketing leadership in EMEA and Global to deliver corporate aligned marketing plans

Integrated Marketing

• Strong strategic direction and cross functional global x regional collaboration to define and execute high impact integrated marketing plans across; Web, Digital, PR, Comms, Webinars, BDR and Events
• Own the regional demand generation and ABM plan with data driven initiatives and robust execution to deliver on pipeline creation and booking targets in partnership with sales.

Programme Ownership

• Lead flagship events strategy (LEAP, Adobe-hosted flagship events etc) aligned to pipeline and ARR goals.
• Oversee regional one-to-many motions such as webinars, communities, vertical and persona tailored 3rd party events across the region
• Lead in partnership with the executive engagement team 1-1 and 1-Few VIP dinners, executive experiences and briefings in the region
• Strategic support and execution of multi-channel co-marketing with key regional partners

Stakeholder Engagement

• Build executive-level relationships with government, CXO leaders, and strategic partners
• Represent Adobe at industry forums, conferences, and customer briefings to amplify the Adobe CX AI story as the regional thought leader.
• Drive alignment with Sales, Solution Consulting, Customer Success, BDRs, and Partner teams

Performance & ROI

• Drive the measurement, analytics and data driven insights and actionable optimisations to drive greater effectiveness, attainment against KPIs and ROI.
• Extreme ownership of regional marketing KPIs tied to: account engagement, attendees, pipeline creation, and ARR growth
• Manage fiscal planning and budget to deliver the outcomes

Required Skills & Experience

• 15+ years in B2B marketing, including 10+ years in people management.
• Proven regional marketing leadership in tech/SaaS in the Middle East
• Expertise in Strategy, Integrated Marketing, Performance Marketing, Measurement, Field Marketing and partner marketing
• Established existing government and strategic partner relationships
• Strong commercial acumen
• Native Arabic speaker (and strong English communication skills / strong influencer)
• Data-driven decision-making and performance analysis.
• Cross-functional leadership in a large matrixed organisation.
• Demonstrated ability to innovate, deliver measurable outcomes, and lead transformation.
• Commitment to Adobe’s Values in Action: Own the Outcome, Raise the Bar, Create the Future, Be Genuine.