Marketing Director (KSA)

**About Calo (more** **here****)**

Why This Role Matters

Role Overview

What You’ll Do

• 1.
• Build on a Strong Brand Foundation
• Scale and evolve Calo’s presence in Saudi Arabia, building on existing growth.
• Refine our local brand voice to connect deeply with Saudi customers.
• Lead storytelling that ties our product, mission, and lifestyle into one compelling narrative.
• Ensure excellence across every touchpoint: digital, social, content, packaging, and offline.

2. Own Marketing Strategy & Execution

• Lead go-to-market strategy across brand, performance, content, community, PR, and offline experiences.
• Manage and optimize budgets with ROI in mind across acquisition and retention.
• Run full-funnel campaigns that build awareness, win customers, and drive loyalty.
• Use both proven methods and bold, unconventional plays, from paid media to guerrilla stunts.

3. Deepen Community & Cultural Relevance

• Be Calo’s cultural custodian in Saudi Arabia.
• Spot the influencers, ambassadors, and cultural moments that matter.
• Bring Calo to life through events, partnerships, and activations.
• Build advocacy by working with creators, health voices, and tastemakers.

4. Lead & Develop a High-Performing Team

• Mentor and empower a diverse team of Saudi marketers.
• Build a structure that balances strategy, creativity, and execution.
• Act as the bridge between your team and company leadership.
• Collaborate with Product, Engineering, Operations, and Growth to align on priorities.

What We’re Looking For

• Demonstrable experience leading high-impact marketing in B2C environments.
• Scaled consumer brands (subscription/D2C strongly preferred).
• Proven track record in brand building, growth strategy, and delivering on acquisition/brand KPIs.
• At least 5 years of experience working with Saudi consumer brands.
• Strong leadership experience building and managing teams.
• Hands-on experience managing marketing P&L.
• Solid understanding of both brand and performance marketing (you connect the dots, even if you don’t execute both).
• Fluent in Arabic and English.

Who You Are

• Ambitious, driven, and hungry to grow with the company.
• Bold and creative, unafraid to push boundaries.
• Hands-on yet strategic, you know when to zoom in and when to zoom out.
• Deeply connected to Saudi culture and consumer behavior.
• Personally passionate about health, wellness, and meaningful brands.

Team & Location

**Reporting to:** Chief Demand Officer

The Hiring Journey

• Screening meeting with our TA team (30 mins)
• Technical interview with the hiring manager (30–60 mins)

• Live Case Study

• Culture-fit interview (30 mins)
• Offer stage
• Want to Gain Extra Points?
• We’re not looking for cookie-cutter applications.
• Surprise us.
• Show us your creativity, your drive, and who you are beyond a CV.
• Send a Loom, a Notion page, a deck, a video, a voice note, whatever feels most “you.” Tell us why you belong here at Calo and why this role excites you.
• Ready to Join?
• If this role excites you, and you see yourself matching at least 85% of the criteria above, what are you waiting for? **Yalla, let’s gooo!**