Marketing Director (FMCG Industry)

Marketing Director

Key Responsibilities

• **Strategic Planning:**
• Create and implement comprehensive, cross-channel marketing strategies, including digital, traditional media, and social media to drive business growth.
• **Brand Management & P&L:**
• Own brand strategies, managing P&L levers (product, price, place, promotion) to ensure sustainable and profitable growth.
• **Innovation & Product Development:**
• Oversee product concepts, launches, and the innovation pipeline, managing packaging and promotional initiatives.
• **Market Insight & Analytics:**
• Analyze market trends, consumer insights, competitor performance, and key marketing metrics to turn data into actionable plans.
• **Leadership & Talent Management:**
• Provide leadership, mentorship, and development opportunities to the marketing team, promoting a high-performance culture.
• **Cross-functional Collaboration:**
• Work closely with sales, R&D, finance, and external agencies to align marketing efforts with overall business goals.
• **Budget Management:**
• Manage and optimize annual marketing budgets to ensure high ROI on marketing activities.

Education

• Master’s degree in Marketing, Business Administration (MBA preferred), or a related field.

Required Skills And Experience

• **Experience:**
• Proven track record in a senior marketing or brand leadership role, ideally in a fast-paced, multi-category FMCG setting.
• **Commercial Acumen:**
• High numerical proficiency with a strong understanding of P&L management, market segmentation, and commercialization.
• **Leadership Skills:**
• Ability to lead and develop high-performing teams, fostering a collaborative,, high-performance, and creative environment.
• **Digital Proficiency:**
• Demonstrated experience in digital transformation, including e-commerce, CRM, and omnichannel engagement.
• **Strategic Thinking:**
• Strong analytical and strategic planning skills to identify new business opportunities and anticipate consumer trends.
• 10 – 15 years of progressive experience in marketing, with at least the last 5 years in a Marketing Director or Senior Marketing Manager role within an FMCG (preferably food) multinational or large enterprise.
• Excellent leadership and team development skills with proven ability to build high-performing teams
• Strong analytical and data-driven decision-making capabilities.
• Exceptional communication, stakeholder management, and cross-functional collaboration skills.
• Bilingual is MUST