Marketing Director (FMCG Industry)

About This Role

Marketing Director for Fast-Moving Consumer Goods (FMCG) company drives topline growth, market share, and brand equity by developing strategic marketing plans, managing P&L, leading innovation pipelines, and guiding high-performance teams. They oversee comprehensive brand strategies, digital transformation, and cross-functional execution to meet consumer demands in a fast-paced environment.

Key Responsibilities

• Strategic Planning: Create and implement comprehensive, cross-channel marketing strategies, including digital, traditional media, and social media to drive business growth.
• Brand Management & P&L: Own brand strategies, managing P&L levers (product, price, place, promotion) to ensure sustainable and profitable growth.
• Innovation & Product Development: Oversee product concepts, launches, and the innovation pipeline, managing packaging and promotional initiatives.
• Market Insight & Analytics: Analyze market trends, consumer insights, competitor performance, and key marketing metrics to turn data into actionable plans.
• Leadership & Talent Management: Provide leadership, mentorship, and development opportunities to the marketing team, promoting a high-performance culture.
• Cross-functional Collaboration: Work closely with sales, R&D, finance, and external agencies to align marketing efforts with overall business goals.
• Budget Management: Manage and optimize annual marketing budgets to ensure high ROI on marketing activities.

Education:

• Master’s degree in Marketing, Business Administration (MBA preferred), or a related field.

Required Skills and Experience:

• Experience: Proven track record in a senior marketing or brand leadership role, ideally in a fast-paced, multi-category FMCG setting.

• Commercial Acumen: High numerical proficiency with a strong understanding of P&L management, market segmentation, and commercialization.

• Leadership Skills: Ability to lead and develop high-performing teams, fostering a collaborative,, high-performance, and creative environment.

• Digital Proficiency: Demonstrated experience in digital transformation, including e-commerce, CRM, and omnichannel engagement.

• Strategic Thinking: Strong analytical and strategic planning skills to identify new business opportunities and anticipate consumer trends.

• 10 – 15 years of progressive experience in marketing, with at least the last 5 years in a Marketing Director or Senior Marketing Manager role within an FMCG (preferably food) multinational or large enterprise.

• Excellent leadership and team development skills with proven ability to build high-performing teams

• Strong analytical and data-driven decision-making capabilities.

• Exceptional communication, stakeholder management, and cross-functional collaboration skills.

• Bilingual is MUST