Marketing Director

About The Role

Marketing Director

Strategic Leadership

• Develop and execute the overall marketing strategy aligned with business objectives.
• Lead annual marketing planning, budgeting, and performance measurement.
• Build brand awareness while maintaining premium brand standards.
• Identify market trends, customer insights, and competitive opportunities.

Brand Management

• Ensure consistent brand identity across all customer touchpoints.
• Manage product launches, dealership activations, and brand campaigns.
• Collaborate with OEM partners to ensure compliance with global brand guidelines.
• Oversee sponsorships, partnerships, and luxury lifestyle collaborations.

Digital Marketing & Customer Acquisition

• Lead digital marketing initiatives including paid media, SEO/SEM, social media, email marketing, and CRM campaigns.
• Drive lead generation and optimize marketing ROI.
• Develop customer lifecycle and retention strategies.
• Utilize marketing automation and data-driven decision-making.

Events & Experiential Marketing

• Plan and execute premium customer events, vehicle launches, VIP experiences, and exclusive brand activations.
• Develop partnerships with luxury brands, hospitality groups, and high-net-worth customer networks.
• Enhance customer engagement through memorable brand experiences.

Crm & Customer Experience

• Develop customer segmentation and personalization strategies.
• Improve customer retention, loyalty, and engagement initiatives.
• Monitor customer satisfaction metrics and implement improvement plans.

Performance & Analytics

• Track campaign effectiveness using KPIs and dashboards.
• Analyze customer behavior, market performance, and sales conversion.
• Present marketing performance reports and strategic recommendations to executive leadership.

Leadership & Stakeholder Management

• Lead, mentor, and develop a high-performing marketing team.
• Collaborate closely with Sales, Digital, CRM, Finance, and OEM partners.
• Manage external agencies, media partners, and creative vendors.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Master's degree (MBA) is highly desirable.
• 12–15+ years of marketing experience, with at least 5 years in a senior leadership role.
• Experience within luxury automotive, luxury retail, hospitality, aviation, or premium consumer brands.
• Strong understanding of luxury customer behavior and premium brand positioning.
• Experience managing substantial marketing budgets and integrated campaigns.
• Excellent leadership, stakeholder management, and communication skills.
• Strong commercial acumen with a data-driven approach to decision-making.