Marketing Director

Role Overview

Essential Duties & Responsibilities

• Leads the development and execution of integrated marketing strategies that support business objectives, growth priorities and market positioning.
• Serves as a trusted advisor to business leaders, providing strategic counsel on marketing opportunities, customer engagement, market trends and go-to-market strategies.
• Translates business priorities and market insights into marketing plans that drive awareness, engagement and business results.
• Partners with business, distribution and marketing stakeholders to identify opportunities, address challenges and develop solutions that support profitable growth.
• Leads the planning and execution of complex marketing initiatives, campaigns and programs that advance strategic priorities and strengthen brand visibility.
• Leverages insights to inform strategy, uncover opportunities and enhance marketing effectiveness.
• Establishes performance measures and evaluates program effectiveness, using data and insights to optimize marketing investments and improve outcomes.
• Builds alignment across stakeholders and leads cross-functional teams to drive execution and deliver results in a complex environment.
• Contributes to the evolution of enterprise marketing strategy, helping ensure investments, resources and programs support long-term business objectives.

Reporting Relationship

Skills, Knowledge & Abilities

• Commercial insurance industry experience required.
• Demonstrated ability to develop and execute strategic marketing initiatives that support business objectives and drive measurable results.
• Strong understanding of integrated marketing, brand strategy, customer engagement and go-to-market planning.
• Proven ability to influence and build credibility with senior leaders and stakeholders across the organization.
• Exceptional communication, presentation and relationship-management skills.
• Strong analytical and strategic thinking capabilities, with the ability to translate data and insights into actionable recommendations.
• Ability to lead multiple complex initiatives simultaneously while balancing competing priorities.
• Experience building alignment across stakeholder groups.
• Strong business acumen and understanding of how marketing contributes to growth, customer engagement and organizational success.

Education & Experience

• Commercial insurance industry experience required.
• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent experience.
• Typically a minimum of ten years of progressively responsible marketing experience.
• Experience developing and executing strategic marketing programs that support business growth and market positioning.
• Experience partnering with senior leaders and managing complex, enterprise-wide initiatives.
• Leadership experience, including coaching, developing and motivating high-performing teams, preferred.

Compensation

• In certain jurisdictions, CNA is legally required to include a reasonable estimate of the compensation for this role.
• In District of Columbia, California, Colorado, Connecticut, Illinois, Maryland, Massachusetts, New York and Washington, the national base pay range for this job level is $97,000 to $189,000 annually.
• Salary determinations are based on various factors, including but not limited to, relevant work experience, skills, certifications and location.
• CNA offers a comprehensive and competitive benefits package to help our employees - and their family members - achieve their physical, financial, emotional and social wellbeing goals.