Marketing Data & Insights Manager
Role Overview
Turn audience data into media strategy for US commercial clients.
Own targeting recommendations, media plan strategy, and performance insights that influence budgets and campaign decisions.
Key Skills for This Role
Full Job Posting
About the Role
Turn audience data into media strategy for US commercial clients.
Own targeting recommendations, media plan strategy, and performance insights that influence budgets and campaign decisions.
Key Responsibilities
- Develop targeting recommendations from demographic, behavioral, and transactional analysis.
- Optimize media plans and marketing budgets using performance and ROI analytics.
- Analyze campaign performance and conduct A/B testing.
- Build dashboards and reports for KPIs, campaign performance, and audience insights.
- Explain targeting and media plan logic to internal stakeholders.
- Identify trends and opportunities to improve campaign performance.
- Prepare weekly insights reporting for management.
- Liaise with partners and list brokers as needed.
- Document decisions, recommendations, and processes clearly.
Required Qualifications
- Bachelor’s degree in Marketing Analytics, Business Analytics, Statistics, or a related field.
- Three to four years of experience in marketing analytics, audience segmentation, or campaign optimization.
- Strong proficiency in Excel, including advanced formulas and pivot tables.
- Experience with data visualization tools such as Power BI, Tableau, or similar.
- Strong understanding of statistical analysis, segmentation, and audience targeting.
- Ability to explain data-driven recommendations to non-technical stakeholders.
- Excellent communication skills and ability to manage multiple projects under deadlines.
Preferred Skills
- SQL proficiency is a plus.
- Experience with list selection, merge and purge, and data validation processes.
- Experience in media planning and campaign budget optimization.
- Knowledge of direct mail marketing, CRM analytics, or marketing automation platforms.
- Familiarity with AI tools for analytics and process automation.
- Russian, Ukrainian, French, Spanish, German, Italian, or Portuguese language skills are advantageous.
Compensation
- Compensation is AED 10,000–15,000 per month, plus visa, health insurance, and an annual ticket.
What We Offer
The role offers direct influence on strategy for international client accounts.
The team is multilingual and international, with room to grow as the data team scales.
Workplace
- Work location is in person.
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