Marketing Data Analyst
Role Overview
The data-driven marketing function supports US commercial clients.
The analyst will work hands-on with real client datasets and own data accuracy and structure for targeting decisions.
Key Skills for This Role
Full Job Posting
About the Role
The data-driven marketing function supports US commercial clients.
The analyst will work hands-on with real client datasets and own data accuracy and structure for targeting decisions.
Key Responsibilities
- Perform merge and purge processes and maintain clean, validated datasets.
- Build and run SQL queries to extract, clean, and structure large datasets.
- Develop list selections and audience segmentation for campaign targeting.
- Conduct data validation and deduplication for outbound campaigns.
- Build dashboards and reports tracking data quality and campaign KPIs.
- Identify data trends and flag issues before they become client issues.
- Prepare weekly performance and data-quality reporting for management.
- Document processes and methodologies clearly for the team.
- Automate recurring reporting and analytical processes where possible.
Required Qualifications
- Bachelor's degree in data science, statistics, computer science, or a related field.
- Two to four years of experience in data analysis, marketing analytics, or database management.
- Strong proficiency in SQL.
- Advanced Excel skills, including formulas, pivot tables, and data analysis.
- Experience with list selection, merge and purge, and data validation processes.
- Strong attention to detail and analytical thinking.
- Fluent written and spoken English.
Preferred Skills
- Russian, Ukrainian, French, Spanish, German, Italian, or Portuguese language skills are advantageous.
- Experience with Power BI, Tableau, or similar visualization tools.
- Familiarity with Python for data analysis.
- Knowledge of direct mail marketing or CRM and database marketing.
- Familiarity with AI tools for analytics and process automation.
Compensation and Benefits
- Monthly pay is AED 10,000 to AED 15,000.
- The source lists visa, health insurance, and an annual ticket among the benefits.
Work Location
- Work is performed in person.
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