Marketing Coordinator

The Organization

The Opportunity

Event Marketing Planning & Delivery

• Manage marketing plans, tactics and budgets for smaller SPE events, including workshops and symposiums.
• Develop the Budget and Audience Allocation Model for each assigned event, ensuring resources are targeted effectively to maximize ROI.
• Ensure all marketing activities are delivered on time, on budget, and aligned with SPE’s global brand and messaging standards.

Budget Management & Administration

• Update marketing budgets with actual expenses, manage credit card expenses for the Middle East marketing team, and track spending against forecasts to ensure budget accuracy.

Campaign Development & Execution

• Write compelling email copy and design email campaigns in Marketo to generate awareness and drive registration.
• Create event marketing graphics in Canva using SPE’s global templates, maintaining brand consistency.
• Write social media copy to promote event campaigns across LinkedIn, X, Facebook, and Instagram.
• Support event website builds in the CMS system, and regularly update existing websites with content updates, SEO meta titles, and descriptions.
• Work with external vendors to manage Google Ads and paid social media campaigns, ensuring they align with event marketing objectives and deliver measurable ROI.

Content, Sponsorship & Creative Production

• Create marketing content such as testimonials, case studies, and feature stories to promote events and highlight value.
• Develop sponsorship and exhibition brochures and collateral in collaboration with third-party designers to promote partnership opportunities.
• Support in the production and delivery of all conference programs, including working with design agencies and managing sponsor advertisements.

Performance Tracking & Reporting

• Set up and manage marketing UTM tracking links to monitor the effectiveness of campaigns across digital channels.
• Support the setup and tracking of remarketing campaigns to re-engage audiences and drive conversions.
• Measure and report on the success of campaigns and organic performance using GA4, providing insights to strengthen future activity.
• Assist with the preparation of post-event reports, consolidating key marketing metrics, campaign insights, and performance summaries.

Project Coordination & On‑Site Support

• Assist the events team with on-site marketing support, including signage, PowerPoint presentations, and other promotional materials.
• Create and maintain Monday.com boards for event marketing campaigns to manage tasks, timelines, and approvals.

Your Skills And Expertise

• Bachelor’s degree in marketing, communications, PR, or a related field, with
• 2–4 years’ experience
• in a marketing or communications role, or equivalent practical experience.
• Strong working knowledge of
• Canva or similar design tools
• , with the ability to create and adapt event marketing graphics while following brand guidelines.
• Experience using
• email marketing or automation platforms
• (such as Marketo) to build and schedule campaigns that drive engagement.
• Ability to write clear, engaging copy for
• email, social media, and event marketing activity
• .
• Familiarity with
• content management systems (CMS)
• and basic
• SEO best practices
• to support and update event websites.
• Working knowledge of
• GA4 or similar analytics tools
• , with the ability to review campaign performance and support reporting.
• Strong collaboration and communication skills, with the ability to work effectively with
• global stakeholders, external designers, and event teams
• .
• Experience using
• Monday.com or similar project management tools
• to manage tasks, timelines, and approvals (desirable).
• To avoid delays in considering your application, please complete all questions within the application including your expected salary range for this role.
• ***Society of Petroleum Engineers is an Equal Opportunity Employe***
• *r*
• *We welcome diversity in our workforce and encourage all qualified applicants to apply.*