Marketing Content Manager
Role Overview
Lead content strategy, develop engaging campaigns, strengthen brand communication, and create content that connects with target audiences across multiple channels.
The role covers content strategy, brand marketing, digital communications, creative leadership, and brand growth.
Key Skills for This Role
Full Job Posting
Role overview
Lead content strategy, develop engaging campaigns, strengthen brand communication, and create content that connects with target audiences across multiple channels.
The role covers content strategy, brand marketing, digital communications, creative leadership, and brand growth.
Responsibilities
- Develop and execute content strategies aligned with marketing and business objectives.
- Manage content across websites, blogs, social media, email, landing pages, and digital platforms.
- Maintain content calendars, campaign schedules, and editorial plans.
- Lead written, visual, and multimedia marketing content creation.
- Collaborate with designers, videographers, social media teams, agencies, and creative partners.
- Conduct audience, competitor, industry, and keyword research.
- Ensure content reflects brand voice, positioning, messaging, and quality standards.
- Develop campaign concepts, promotional materials, thought-leadership content, and branded communications.
- Optimize content for SEO, engagement, conversion, and digital performance.
- Monitor performance using analytics and prepare regular reports.
- Identify emerging formats, platforms, trends, and audience behaviors.
- Coordinate reviews, approvals, publishing schedules, deadlines, and integrated campaigns.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Media, Business, or a related field.
- 5–8+ years of experience in content marketing, digital marketing, brand communications, or a related role.
- Strong portfolio demonstrating strategic and creative marketing content.
- Excellent copywriting, editing, storytelling, and communication skills.
- Strong understanding of content marketing, SEO, social media, email marketing, and digital campaigns.
- Experience with CMS platforms, Google Analytics, Search Console, CRM, and social media management tools.
- Familiarity with Canva, Adobe Creative Suite, or similar content tools is an advantage.
- Strong project management and cross-functional coordination skills.
- Ability to manage multiple campaigns, deadlines, and stakeholders effectively.
- UAE or GCC marketing experience is an advantage.
- Professional marketing, content, or digital certification is a plus.
Role opportunities
- The role offers exposure to impactful content and marketing initiatives, diverse creative and business professionals, data-led performance improvement, and emerging digital campaigns.
- The posting describes potential progression toward Senior Content Manager, Head of Content, or Marketing Director roles.
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