Marketing and Strategy Director MEA | Johnson & Johnson MedTech | Dubai - UAE
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.
Skills
About This Role
Overview
At Johnson & Johnson, we believe health is everything.
Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.
Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.
We provide an inclusive work environment where each person is considered as an individual.
At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
About Surgery
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of surgery?
Ready to join a team that’s reimagining how we heal?
Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world.
Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer.
Patients are waiting.
Your unique talents will help patients on their journey to wellness.
Learn more at https://www.jnj.com/medtech
We are searching for the best talent
for Marketing & Strategy Director - MEA.
Purpose
Leads the Middle East & Africa marketing and strategic capabilities organization for Surgery in close partnership with Surgery EMEA Franchise as well as the Surgery commercial leaders across Middle East & Africa to drive differentiated and sustainable growth.
Develops different business and operating models, aligned with EMEA regional strategies, that hold local relevance to ensure success with a focus on critical strategic priorities to grow the business.
Strategic Marketing & Portfolio Growth
- Define regional growth strategy across franchises
- Drive segmentation, positioning, and pricing strategy
- Own launch excellence
- Align marketing with sales execution and market access
- Develop KOL relationships
Education & Capability Building
- Design and scale internal and HCP education strategy
- Lead centers of excellence, training programs, digital learning
- Partner with KOLs and institutions for adoption
- Develops rebuttal evidence for commercial teams
- Ensure internal education translates into utilization
Business Operations & Performance Management
- Own forecasting, pipeline tracking, and KPI governance
- Drive S&OP alignment (commercial + supply + demand)
- Lead business reviews, dashboards, and performance cadence
- Improve commercial efficiency (ROI on marketing spend, resource allocation)
Commercial Excellence & Capability Development
- Build marketing capabilities (focus strategies. digital, omnichannel, analytics)
- Upskill teams on value selling, evidence-based marketing
- Implement tools, CRM optimization, and GTM frameworks
- Drive consistency across markets (especially MEA complexity)
Business Compliance & Governance
- Ensure all activities comply with MedTech regulations and policies
- Oversee promotional review processes and approval systems
- Manage interactions with HCPs in line with ethical standards
- Reduce risk exposure while enabling speed
Other Duties
- Spends time in the field with customers and teams in accordance to business and opportunity size
- Keeps org on track with administrative tasks
- Creates a winning culture and mindset based on growth
- Creates and facilitates internal commercial competitions
- Develops and implements SOP’s for commercial contracting
- Adapts to and leads change within the organization
- Stays abreast of country policy changes
- Fosters relationships with EMEA and Global counterparts
Qualifications / Requirements
- Required Minimum Education : Degree level (MBA preferred)
- Required Years of Related Experience: 10+ years of experience
Required Knowledge, Skills And Abilities
- Surgery portfolio deep knowledge
- Advanced with Microsoft tools
- Analytical skills
- Strong negotiation skills
- Excellent decision making
- Manages complexity
- Attracts and develops talent
- Strong communication skills
Preferred Skills
Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Consulting, Critical Thinking, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Inclusive Leadership, Industry Analysis, Leadership, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management {+ 4 more}
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