Marketing and Digital Executive

Overview

Marketing & Campaign Suppo

• rtSupport the planning and execution of marketing campaigns and initiatives across digital, e-commerce, CRM, social media, and marketplace channels (HORECA, Retail, GTR…
• ).Coordinate with internal teams and external partners to ensure timely campaign rollout
• s.Support the development and deployment of campaign assets, including banners, product content, promotional materials, and digital touchpoint
• s.Ensure brand consistency, accuracy, and alignment across all marketing channels and digital platform
• s.Assist with marketing calendars, campaign trackers, briefs, and follow-up
• s.

Website & Digital Platfo

• rmsManage basic website backend updates, including products, content, banners, pricing, and promotional chang
• es.Ensure website content is accurate, up to date, and aligned with campaign requiremen
• ts.Download, review, and analyze website sales and performance repor
• ts.Monitor website traffic, user behavior, and conversion performance using Google Analyti
• cs.Identify basic opportunities to improve the user journey, content visibility, and conversi
• on.

E-Commerce & Marketplace Sup

• portManage and update product listings across e-commerce and marketplace platforms, including Ama
• zon.Support product content, images, pricing, promotions, and availability upda
• tes.Monitor sales performance and flag opportunities, issues, or performance g
• aps.Support Amazon advertising setup if needed, performance tracking, and optimization coordinat
• ion.Ensure product pages are accurate, compliant, and commercially optimi
• zed.

Digital Marketing & Paid

• MediaAct as a coordination point with paid media agencies and part
• ners.Support agency with campaign tracking and reporting across Meta, YouTube, and other digital platf
• orms.Monitor paid media KPIs, budget spend, performance efficiency, and campaign res
• ults.Prepare performance summaries and highlight optimization opportuni
• ties.Ensure campaign objectives, timelines, assets, and reporting requirements are clearly ali
• gned.

Crm & Email Mar

• ketingSupport agency with CRM campaigns, including email and SMS communica
• tions.Assist agency with campaign scheduling, segmentation, content uploads, testing, and deplo
• yment.Work with agency on Klaviyo or relevant CRM platforms to execute campaigns and track perfor
• mance.Monitor CRM KPIs, including open rates, click-through rates, conversions, and campaign engag
• ement.Support consumer database organization and CRM repo
• rting.

Social Media

• SupportSchedule and publish approved content across social media pla
• tforms.Support day-to-day community management, including comments, messages, and basic consumer intera
• ctions.Monitor social media engagement and highlight relevant feedback or opportu
• nities.Coordinate with creative/content teams to ensure timely posting and content ac
• curacy.Support social media reporting and content performance tr
• acking.

Reporting & Admini

• strationPrepare regular reports across website, e-commerce, paid media, CRM, social media, offline marketing campaigns, and overall campaign perf
• ormance.Maintain trackers for campaign execution, budgets, expenses, and performance
• updates.Support administrative marketing tasks, including PO follow-ups, supplier coordination, and document organ
• ization.Ensure all reports, files, and trackers are accurate, structured, and up
• to date.