Marketing and Digital Executive

Overview

Marketing & Campaign Support

• Support the planning and execution of marketing campaigns and initiatives across digital, e-commerce, CRM, social media, and marketplace channels (HORECA, Retail, GTR…).
• Coordinate with internal teams and external partners to ensure timely campaign rollouts.
• Support the development and deployment of campaign assets, including banners, product content, promotional materials, and digital touchpoints.
• Ensure brand consistency, accuracy, and alignment across all marketing channels and digital platforms.
• Assist with marketing calendars, campaign trackers, briefs, and follow-ups.

Website & Digital Platforms

• Manage basic website backend updates, including products, content, banners, pricing, and promotional changes.
• Ensure website content is accurate, up to date, and aligned with campaign requirements.
• Download, review, and analyze website sales and performance reports.
• Monitor website traffic, user behavior, and conversion performance using Google Analytics.
• Identify basic opportunities to improve the user journey, content visibility, and conversion.

E-commerce & Marketplace Support

• Manage and update product listings across e-commerce and marketplace platforms, including Amazon.
• Support product content, images, pricing, promotions, and availability updates.
• Monitor sales performance and flag opportunities, issues, or performance gaps.
• Support Amazon advertising setup if needed, performance tracking, and optimization coordination.
• Ensure product pages are accurate, compliant, and commercially optimized.

Digital Marketing & Paid Media

• Act as a coordination point with paid media agencies and partners.
• Support agency with campaign tracking and reporting across Meta, YouTube, and other digital platforms.
• Monitor paid media KPIs, budget spend, performance efficiency, and campaign results.
• Prepare performance summaries and highlight optimization opportunities.
• Ensure campaign objectives, timelines, assets, and reporting requirements are clearly aligned.

CRM & Email Marketing

• Support agency with CRM campaigns, including email and SMS communications.
• Assist agency with campaign scheduling, segmentation, content uploads, testing, and deployment.
• Work with agency on Klaviyo or relevant CRM platforms to execute campaigns and track performance.
• Monitor CRM KPIs, including open rates, click-through rates, conversions, and campaign engagement.
• Support consumer database organization and CRM reporting.

Social Media Support

• Schedule and publish approved content across social media platforms.
• Support day-to-day community management, including comments, messages, and basic consumer interactions.
• Monitor social media engagement and highlight relevant feedback or opportunities.
• Coordinate with creative/content teams to ensure timely posting and content accuracy.
• Support social media reporting and content performance tracking.

Reporting & Administration

• Prepare regular reports across website, e-commerce, paid media, CRM, social media, offline marketing campaigns, and overall campaign performance.
• Maintain trackers for campaign execution, budgets, expenses, and performance updates.
• Support administrative marketing tasks, including PO follow-ups, supplier coordination, and document organization.
• Ensure all reports, files, and trackers are accurate, structured, and up to date.