Marketing Analytics Specialist

Role overview

Responsibilities

• Collect, organize, and analyze marketing data across digital and traditional channels.
• Monitor campaign performance, customer engagement, conversion rates, and return on investment.
• Build reports and dashboards for marketing KPIs; track website traffic, advertising, lead generation, and customer acquisition.
• Analyze customer behavior, market trends, audience segments, and competitors to identify opportunities.
• Evaluate campaigns and recommend improvements to targeting, retention, and performance.
• Collaborate with marketing, sales, and business development teams on strategic initiatives.
• Support budget analysis, resource allocation, forecasting, performance modeling, and strategy evaluation.
• Maintain accurate analytics data and present actionable findings to stakeholders.
• Keep up with analytics tools, measurement techniques, and marketing industry trends.

Requirements

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field.
• Experience in marketing analytics, data analysis, market research, or a similar role is preferred.
• Strong analytical, quantitative, and problem-solving skills; excellent attention to detail and data accuracy.
• Proficiency in Microsoft Excel or Google Sheets; SQL experience is an advantage.
• Familiarity with Google Analytics, advertising dashboards, and marketing reporting tools.
• Ability to interpret data and provide practical recommendations; understanding of digital marketing metrics, conversion tracking, and customer acquisition.
• Strong written communication and presentation skills; ability to manage multiple tasks and meet deadlines.

What the employer offers

• Competitive salary and employment benefits; no salary amount or cadence is stated.
• Professional development, technical training, and exposure to diverse marketing campaigns and analytics projects.
• Collaborative, data-driven environment and opportunities for career advancement and business impact.