Marketing Analytics & Artificial Intelligence Faculty
Key Skills for This Role
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Qualifications
- Applicants must hold a PhD in Marketing, Marketing Analytics or a closely related discipline, obtained from a university ranked within the top 500 in the QS World University Rankings.
- Candidates should demonstrate a strong record of teaching effectiveness, research productivity, and engagement with industry and/or professional communities. Evidence of publications in reputable, Scopus-indexed journals is expected, commensurate with academic rank.
- Relevant professional certifications are preferred.
Expertise
Candidates should demonstrate expertise in areas including:
Marketing and consumer analytics
Artificial intelligence and machine learning applications in marketing
Predictive modelling
Quantitative and experimental methods
Statistical modelling
Data visualization
Analysis of structured and unstructured consumer and digital data.
Proficiency in analytical and programming tools such as Python and/or R, together with data visualization and business intelligence platforms such as Power BI and/or Tableau, is highly desirable.
Experience with advanced analytical techniques such as text mining, image analytics, topic modelling, clustering, social-network analysis, machine learning, and business intelligence/data visualization is also highly desirable, given the analytical and technical content of the MScDMA curriculum.
Experience Requirements
- Candidates should demonstrate relevant university-level teaching experience appropriate to the academic rank applied for, together with evidence of contribution to curriculum development, student supervision, and academic service.
- Candidates applying at the Associate Professor level should additionally demonstrate appropriate experience in undergraduate and graduate teaching and postgraduate supervision, commensurate with the requirements of the academic rank.
- Experience with curriculum development, supervision of graduation projects and/or postgraduate research, and familiarity with AACSB accreditation processes would be advantageous.
Teaching Areas
Teaching will span key areas of Digital Marketing and Analytics, including:
Marketing analytics and predictive modelling
Marketing research and data-driven decision making
Consumer and customer analytics
Social media analytics
Digital consumer behaviour
Data visualization and business intelligence
Analysis of structured and unstructured consumer data
Ethics and responsible artificial intelligence in marketing
Research Focus
Successful candidates will be expected to maintain an active research agenda and publish in reputable, peer-reviewed journals, with research expectations commensurate with academic rank and CUD requirements.
Relevant research areas may include marketing and consumer analytics, predictive modelling, artificial intelligence and machine learning applications in marketing, digital consumer behaviour, social media analytics, analysis of structured and unstructured consumer data, and the responsible use of artificial intelligence and data in marketing.
Candidates are also expected to engage with industry and professional communities to strengthen applied research, knowledge exchange, and professional practice.
Key Responsibilities
- Serve as subject matter experts, supporting the Program Chair or Coordinator in academic operations and helping ensure curriculum alignment with CUD requirements, industry needs, and current developments in the discipline.
- Teach undergraduate and graduate courses within their respective areas of expertise, ensuring engaging delivery, current course content, updated syllabi, and timely assessment and grading.
- Maintain accurate student records, hold regular office hours, provide academic support, and advise students as required.
- Recommend appropriate learning resources, technologies, and materials to enhance the student learning experience.
- Supervise independent studies, student projects, internships, graduation projects, and postgraduate research, as appropriate to academic rank.
- Contribute to curriculum evaluation, course development, and the continuous improvement of academic programs.
- Conduct high-quality research, publish in reputable peer-reviewed journals, and maintain active professional and scholarly engagement.
- Participate in academic governance, faculty and departmental meetings, accreditation processes, and related academic documentation.
- Contribute to the School of Management’s accreditation activities, including AACSB-related initiatives where applicable.
- Support academic administrative activities, including student advising, registration, and orientation activities as required.
- Engage in community outreach, industry collaborations, knowledge exchange, and professional service.
- Represent CUD at professional events, conferences, and relevant public engagements.
- Participate in professional development and other capacity-building initiatives.
Our eligible faculty employees enjoy competitive compensation and benefits, including
- Generous academic annual leave
- Tax free salary
- Housing allowance
- Transportation allowance
- Annual flight benefits in accordance with faculty grade eligibility
- Children’s education allowance in accordance with faculty grade eligibility
- Furniture allowance where applicable
- Joining and repatriation benefits in accordance with faculty grade eligibility
- Family visa support in accordance with faculty grade eligibility
- Professional development opportunities
- International health insurance
- Life insurance
- In house visa and relocation support services
- Full access to campus facilities
- Research and innovation funding support
About Canadian University Dubai
Canadian private nonprofit university serving undergraduate and graduate students in Dubai through Canadian-inspired higher education.
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