Marcom Strategic Planner, CEMEA
Role Overview
The Marcom Strategic Planner shapes market initiatives across the customer journey through Apple-owned and partner touchpoints.
The role supports business growth and stronger connections between Apple’s brand and local audiences in CEMEA.
Key Skills for This Role
Full Job Posting
Role overview
The Marcom Strategic Planner shapes market initiatives across the customer journey through Apple-owned and partner touchpoints.
The role supports business growth and stronger connections between Apple’s brand and local audiences in CEMEA.
Marcom and CEMEA
Marcom is Apple’s creatively led global team overseeing consumer-facing marketing and communications across media and platforms.
CEMEA work includes localization, advertising, partner retail experience and communications, interactive and digital, video and motion graphics, and direct marketing.
The organization plans, localizes, conceptualizes, and implements communications for Apple products and services.
Responsibilities
- Work with the market Geo Lead and Marketing and Sales peers to understand business priorities, channel dynamics, regional partnerships, and sales priorities.
- Monitor business, political, consumer, and marketplace dynamics to develop market insights.
- Translate insights into actionable briefs for agency partners and internal creative teams.
- Drive initiatives across the customer journey through Apple-owned and partner touchpoints to grow business and deepen local brand connection.
Minimum qualifications
- 12+ years of strategic delivery experience in marketing, including creative development, brand building, or business consulting.
- Track record leading strategic conversations with creatives, agency partners, and internal disciplines.
- Experience turning complex information into compelling narratives for diverse stakeholders.
- Proven relationship-building, collaboration, and influence with cross-functional stakeholders.
- Business-level English fluency for verbal and written communication.
Preferred qualifications
- Analytical ability to find patterns in sales, business, behavioral, and media data; knowledge of CEMEA’s digital, social, and commerce landscape.
- Leadership and advocacy skills to shepherd strategy through a large cross-functional organization; collaborative approach and consideration of multiple perspectives.
- Commercial instincts and experience with research or business problem identification and resolution.
- Knowledge of digital device sales channels such as carriers, e-commerce, retailers, or third-party stores.
- Strong writing, visual storytelling, and presentation skills are stated as required within this preferred-qualifications section.
- Considerable experience living and working in the CEMEA region.
Workplace information
- The description does not specify a workplace arrangement.
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