Manager Regional Brand Activation (Marketing Manager)

Role overview

Responsibilities

• Identify consumer touchpoints and activation opportunities; support the selection and deployment of brand representatives.
• Drive execution across channels and customer segments; partner with L&P owners and external stakeholders to strengthen brand visibility and consumer experience.
• Monitor channel performance, recommend optimizations, and coordinate with Brand, Commercial, and Trade Marketing teams.
• Manage external stakeholder relationships and partnerships and keep deployment activities aligned with brand strategy.
• Plan and manage end-to-end event logistics and on-ground execution to meet timelines and objectives.
• Coordinate agencies, venues, suppliers, and internal stakeholders on event requirements, timelines, roles, and deliverables.
• Oversee event setup, brand deployment, staffing, consumer journey, and operational readiness.
• Review event performance and post-event learnings and recommend improvements.
• Ensure event activities follow brand guidelines, internal policies, and relevant local requirements.

Qualifications and experience

• Relevant university degree and fluent written and spoken English.
• At least seven years’ experience in brand deployment, trade marketing, consumer experience, or channel activation.
• Experience in a multinational FMCG company is preferred.
• Proven experience managing HORECA partnerships and running consumer touchpoints and activations.
• Strong stakeholder management skills and experience improving channel performance.

Application

• Applications were accepted until 20 October 2026.