Manager Regional Brand Activation (Marketing Manager)

Role overview

Brand and channel activation

• Identify effective consumer touchpoints and activation opportunities; support the selection and deployment of brand representatives.
• Drive execution across key channels and customer segments and align deployment with brand strategy.
• Partner with L&P owners, external stakeholders, and Brand, Commercial, and Trade Marketing teams to improve brand visibility, consumer experience, and channel performance.
• Manage stakeholder relationships and partnerships, monitor channel performance, and recommend optimizations.

Events and execution

• Plan and manage end-to-end event logistics and on-ground execution, delivering activations on time and against agreed objectives.
• Coordinate agencies, venues, suppliers, and internal stakeholders on requirements, timelines, roles, and deliverables.
• Oversee event setup, brand deployment, staffing, consumer journey, and operational readiness.
• Review event performance and post-event learnings, recommend improvements, and ensure compliance with brand guidelines, company policies, and relevant local requirements.

Candidate requirements

• Requires a relevant university degree and fluent written and spoken English.
• Requires 7+ years in brand deployment, trade marketing, consumer experience, or channel activation.
• Requires a proven record managing HORECA partnerships and consumer touchpoints and activations.
• Requires strong stakeholder management skills and experience improving channel performance.
• Multinational FMCG experience is preferred.

Schedule

• The working schedule is Sunday to Thursday.