Manager, Product Marketing

Develop compelling, persona-based messaging and supporting materials that effectively communicate Aurora suite benefits to legal professionals and corporate clients.

Conduct customer interviews and stakeholder sessions to deliver market insights internally and ensure customer voice is reflected in all marketing materials.

Lead customer discovery sessions and message validation initiatives to optimize positioning.

Create value proposition frameworks that translate technical features into business outcomes.

Collaborate with demand generation, content, and brand teams on comprehensive marketing plans, taking ownership of Aurora suite GTM strategies.

Work closely with product marketing, product management, commercial readiness, and sales teams to execute go-to-market initiatives and tactics.

Develop and refine customer personas and identify expansion opportunities for existing accounts.

Analyze sales and marketing data using modern analytics tools to make recommendations for market segmentation and targeting.

Build deep understanding of the eDiscovery and legal technology markets, competitors, and customers, including how they buy, use products, and measure success.

Monitor and share industry trends, competitor movements, and customer behavior patterns using market research tools and AI-powered analysis.

Maintain competitive battlecards and positioning strategies to enable sales team effectiveness.

Contribute to customer advisory board planning and engagement initiatives.

Map buyer journeys and develop targeted content aligned to each stage of the customer lifecycle.

Create sales enablement materials including presentations, case studies, ROI calculators, playbooks, and objection-handling content.

Develop thought leadership content such as whitepapers, blog posts, and industry reports.

Build customer advocacy programs and manage referral initiatives to drive organic growth.

Leverage marketing automation platforms, CRM systems, and analytics tools to measure campaign effectiveness and optimize performance.

Implement attribution modeling to track marketing impact on pipeline and revenue.

Collaborate with marketing operations to ensure seamless data flow across technology platforms.

Use customer data platforms to analyze engagement patterns and inform strategy decisions.

Excellence We strive to make every client our advocate

Passion We DO because we CARE

Collaboration We win together through teamwork and communication

Agility We flex, adapt and embrace change

People We value, respect and invest in our teammates

Vision We create clarity of purpose and a clear path forward

Consilio, LLC is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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