Manager Loyalty Program Analytics

Role overview

Location

• The role is listed in Dubai, UAE.

Compensation

• Salary is AED 23,000 per month, plus benefits and bonus.

Responsibilities

• Manage loyalty analytics workstreams across Group brands, from acquisition and activation through engagement, retention, spend, lifetime value, and churn.
• Develop customer segmentation, cohort analysis, propensity models, campaign measurement, and performance deep dives for personalization and CRM effectiveness.
• Maintain loyalty dashboards and scorecards covering member health, incremental revenue, margin, redemption, points liability, tiers, campaign ROI, and lifecycle movement.
• Recommend offers, journeys, rewards, partnerships, tiers, and retention interventions based on loyalty insights.
• Work with business, product, CRM, martech, and data engineering teams to deploy analytics through dashboards, triggers, experiments, and decision-support tools.
• Support A/B tests, holdout measurement, incrementality analysis, and post-campaign deep dives.
• Present insights linking loyalty performance to sales, margin, customer value, and brand growth.
• Identify practical uses of AI and automation to improve analytics efficiency, targeting, and customer experience.

Qualifications and skills

• 6–9 years of experience in customer, loyalty, CRM, marketing, or retail/consumer analytics; omnichannel experience is preferred.
• Strong understanding of loyalty mechanics, customer lifecycle management, segmentation, personalization, campaign measurement, and customer value management.
• Hands-on experience with regression, forecasting, clustering, cohort analysis, market basket analysis, propensity and uplift modeling, churn prediction, and optimization.
• Ability to define business KPIs and create measurement frameworks covering incremental sales, margin, engagement, retention, redemption, points liability, and ROI.