Manager, Local Visibility Optimization

Role overview

Responsibilities

• Define the SEO and search narrative based on data, client outcomes, and industry signals; turn market intelligence into usable frameworks.
• Align the company point of view with brand strategy and product positioning; maintain a library of insights and talking points.
• Develop SEO enablement, playbooks, and benchmarks for Customer Success; manage Paid Local SEO Consulting deliverables.
• Advise CSMs on listings and local-page strategies, SEO performance, best practices, at-risk accounts, and QBRs.
• Shape product messaging and roadmap storytelling; host cross-functional updates and training.
• Create blogs, webinars, and video commentary; represent the brand at industry events and guide business-aligned SEO programs.

Required skills and experience

• 7+ years of SEO experience and experience in AEO and GEO.
• Advanced Excel and Google Sheets experience; Google Search Console, Google Analytics, SEMrush, and Screaming Frog experience required.
• Familiarity with Microsoft's business programs and Google Suite.
• Organized and detail-oriented, able to multitask, take initiative, and follow up in a fast-paced, deadline-driven environment.
• Strong written and verbal communication, customer advocacy, and understanding of website and listings SEO performance metrics.
• Knowledge of Agile/Scrum methodologies and ticketing platforms such as Jira is a plus.

Compensation

• Expected base salary range is CAD 89,500–128,500; individual pay depends on job-related skills, experience, and relevant education or training.

Benefits and work environment

• Benefits and flexible-work provisions are stated to apply to full-time permanent, non-contract roles; listed benefits include health, dental, vision, wellness incentives, retirement matching, flexible paid time off, wellness days, and holidays.
• The company describes a flexible work environment and says its employees work from home around the globe.