Agentic Workforce Adoption Manager

Role overview

Responsibilities

• Increase AI solution adoption and accelerate time-to-first-agent and time-to-value across assigned accounts.
• Monitor adoption, usage patterns, and value realization; help customers achieve marketing and business outcomes through AI agents.
• Assess social media, SEO, and reputation programs to identify work AI agents can take on.
• Tailor adoption for franchise and multi-location customers, accounting for corporate and franchisee dynamics, brand governance, and local buy-in.
• Partner with CSMs to prioritize adoption opportunities and lead discovery sessions, workshops, webinars, and value reviews.
• Educate customers and help them onboard, train, and operationalize AI agents in their workflows.
• Identify adoption barriers, remove friction with cross-functional teams, and translate product capabilities into outcome-oriented use cases.
• Align AI adoption with growth opportunities; communicate ROI, efficiency gains, and marketing impact.
• Collaborate with Product on adoption challenges, customer needs, and feature priorities.
• Develop repeatable adoption playbooks and enablement materials; equip internal teams with marketing perspective, positioning, messaging, and strategies.

Required qualifications

• 4–6+ years in MarTech or digital marketing in-house, agency-side, or vendor-side.
• Working knowledge of social media marketing, SEO, and reputation management, with depth in at least one.
• 3–5+ years in Customer Success, Professional Services, Consulting, or related SaaS roles involving direct post-sale customer work.
• Demonstrated ability to drive product adoption and influence customer behavior.
• Strong communication and presentation skills; experience working cross-functionally in a fast-paced environment.
• Bachelor's degree or equivalent practical experience.

Preferred qualifications

• Experience supporting franchise, multi-location, or enterprise brand marketing.
• Experience with AI-driven or advanced technology solutions in SaaS environments.
• Experience leading customer workshops, enablement sessions, or strategic engagements.
• Understanding of customer lifecycle, adoption drivers, and value realization frameworks.

Compensation

• Base salary range is CAD $80,000–$100,000; individual pay depends on job-related skills, experience, and relevant education or training.

Benefits

• Comprehensive benefits and flexible work environment are described for full-time permanent, non-contract roles.
• Benefits include health, dental and vision plans, wellness incentives, a 401(k) plan with employer match, flexible paid time off, wellness days, and paid holidays.

Workplace

• The posting identifies the role as remote and describes SOCi teams as working from home around the globe.