Manager - Brand Reputation

Role overview

Risk monitoring and crisis preparedness

• Lead risk assessments covering geopolitical, economic, environmental, reputational, and operational risks; identify and prioritize key risks.
• Monitor emerging issues through Sprinklr, industry sources, and stakeholder feedback, aligned with enterprise risk priorities.
• Develop crisis communications strategies, playbooks, and escalation processes; coordinate departments on aligned response procedures.
• Organize workshops, simulations, and media training, including specialized crisis media training for executives and spokespeople.
• Prepare holding statements, press releases, FAQs, and social media content for crisis communications.

Projects and organizational communications

• Manage risk and crisis communications projects from planning through delivery, including resourcing, timelines, and reporting.
• Coordinate integrated planning and response with Risk, Legal, Operations, and Corporate Affairs; track KPIs and report insights to senior leadership.
• Partner with internal communications and draft employee updates, leadership briefings, FAQs, and Q&As.
• Embed a culture of preparedness and support organizational resilience across teams.

Stakeholders and continuous learning

• Map priority stakeholders, including PIF, Royal Court, government entities, investors, partners, and local communities, and develop tailored crisis engagement strategies.
• Prepare briefing materials and talking points for leaders engaging in high-stakes interactions.
• Lead post-crisis reviews, prepare debrief reports and recommendations, and benchmark against international best practice.

Policies and improvement

• Follow relevant functional policies, processes, procedures, and standards; assist with accurate and timely management information reports.
• Apply safety, quality, and environmental policies and controls, and contribute to process, cost, and productivity improvements.

Qualifications and experience

• Minimum 5–7 years of experience in the same field.
• Bachelor’s degree in Marketing, Linguistics, Translation, Journalism, or a relevant field.

Skills and experience

• Excellent English and Arabic writing, including content for high-profile executives; familiarity with social and traditional media.
• Understanding of events and senior spokesperson management; organizational, time-management, and leadership skills.
• Research and analytical ability, strong grasp of tone, speech drafting, and high-quality media briefing skills.
• Confident communication with employees, government, senior executives, and other stakeholders; awareness of tourism trends and the news agenda.
• Experience developing brand narratives and executive profiles; attention to detail, administrative accuracy, and ability to work under pressure.