Manager - Brand Reputation

About the Organization

Job Purpose

Risk Assessment and Monitoring

• Lead risk assessments covering geopolitical, economic, environmental, reputational, and operational risks.
• Identify and prioritize key risks.
• Monitor emerging issues through Sprinklr, industry sources, and stakeholder feedback.
• Align risk monitoring with enterprise-wide risk management priorities.

Crisis Planning and Preparedness

• Develop crisis communications strategies, playbooks, and escalation processes.
• Coordinate departments to align crisis response with brand positioning and organizational values.
• Organize workshops, simulations, and crisis media training for executives and spokespeople.
• Prepare holding statements, press releases, FAQs, and social media content.

Project Management and Coordination

• Manage risk and crisis communications projects from planning through delivery.
• Oversee project resourcing, timelines, and reporting.
• Coordinate with Risk, Legal, Operations, and Corporate Affairs teams.
• Track KPIs and report progress and actionable insights to senior leadership.

Internal and Stakeholder Communications

• Develop internal updates, leadership briefings, FAQs, and employee Q&As.
• Identify and map priority stakeholders, including government entities, investors, partners, and local communities.
• Prepare tailored stakeholder communication strategies, briefing materials, and talking points.

Evaluation and Continuous Improvement

• Lead post-crisis reviews and produce debrief reports and strategic recommendations.
• Benchmark crisis communications against international best practices.
• Follow relevant policies, procedures, standards, and reporting requirements.
• Apply safety, quality, and environmental controls and contribute to process improvement.

Qualifications and Experience

• Minimum 5–7 years of experience in the same or a related field.
• Bachelor’s degree in Marketing, Linguistics, Translation, Journalism, or a relevant field.
• Excellent English and Arabic writing skills with executive content development experience.
• Strong familiarity with social and traditional media and senior spokesperson management.
• Experience with research, media briefings, stakeholder communications, and executive profiling.