Manager - ASO
Role Overview
Manager role focused on App Store Optimisation within the Marketing function.
The role supports web-to-app conversion, app store visibility, install growth, and customer journey improvement.
The position is based in London or Peterborough with hybrid working.
Key Skills for This Role
Full Job Posting
Role overview
Manager role focused on App Store Optimisation within the Marketing function.
The role supports web-to-app conversion, app store visibility, install growth, and customer journey improvement.
The position is based in London or Peterborough with hybrid working.
What you'll be doing
- Own and deliver the App Store Optimisation strategy, identifying and prioritising high-impact opportunities.
- Lead data-driven experimentation by designing A/B tests, analysing performance, and applying insights.
- Optimise app store listings through keyword research, creative testing, and performance analysis.
- Monitor competitor activity, rankings, ratings, and reviews to maximise discoverability and installs.
- Partner with Product, UX, SEO, Content, and App Marketing teams on acquisition initiatives.
- Use analytics, search demand, and customer behaviour insights to recommend improvements.
What we're looking for
- Proven expertise and demonstrable experience in App Store Optimisation.
- Experience delivering measurable improvements in web-to-app conversion or similar optimisation initiatives.
- Knowledge of Conversion Rate Optimisation.
- Strong analytical skills and experience with Google Analytics, AppTweak, or similar platforms.
- A track record of improving app store performance through keyword optimisation, creative testing, ratings, and reviews.
- Confidence working independently, setting priorities, and influencing cross-functional stakeholders.
- Excellent communication skills and a proactive, commercially minded approach.
About the employer
The employer describes itself as a purpose-driven business powered by technology and AI.
The company focuses on high-performing, results-driven teams and customer financial decision-making.
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