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Manager - Anchor Cultural Program

Qiddiya Investment CompanyRiyadh, KSATodaySenior
Senior

Skills

LeadershipStrategic PlanningBudgeting

About This Role

Anchor Program Development

Develop and manage flagship cultural programs and signature experiences

Define concepts, themes, and formats for high-impact programs

Ensure anchor programs act as key attractions within the overall offering

Support the procurement of third-party partners to enable the development and delivery of cultural programming

Large-Scale Delivery & Coordination

Oversee execution of major performances and anchor events

Coordinate across multiple teams to ensure delivery at scale

Ensure alignment with Operations, Asset, and technical requirements

High-Profile Stakeholder & Talent Management

Manage relationships with high-profile performers, partners, and contributors

Coordinate contracts, schedules, and delivery requirements

Ensure premium-quality experience delivery

Performance & Impact Optimization

Monitor performance of anchor programs (attendance, engagement, visibility)

Identify opportunities to enhance impact and reach

Ensure anchor programs contribute to overall financial performance

Integration with Overall Programming

Ensure anchor programs are integrated within the broader programming calendar

Align timing and positioning to maximize visitor flow and engagement

Key Success Metrics

Attendance at anchor events

Visitor engagement and satisfaction

Contribution to overall programming success

Experience

  • in high-profile event or program management
  • Strong coordination and delivery capability
  • Ability to manage complex, high-visibility programs
  • 7 10+ years of experience, with a strong background in delivering large-scale, high-profile cultural programs, performances, or flagship experiences
  • Proven experience designing and delivering high-impact, flagship programs or headline events within festivals, cultural platforms, or entertainment environments
  • Experience managing complex, high-visibility programs that attract large audiences and drive visitation
  • Strong understanding of program positioning, audience appeal, and experience design at scale
  • Demonstrated experience working with:
  • o High-profile performers, artists, or cultural figures
  • o Strategic partners and production entities
  • Ability to manage contracts, expectations, schedules, and delivery requirements for premium participants
  • Strong relationship management skills with senior stakeholders and partners
  • Experience managing end-to-end delivery of large-scale productions, including technical, operational, and scheduling aspects
  • Ability to coordinate across multiple teams (Operations, Technical, Commercial, Marketing) to deliver complex programs
  • Experience managing multi-layered program requirements, including staging, rehearsals, and live delivery
  • Ability to deliver programs in fast-paced, high-pressure environments with tight timelines
  • Demonstrated ability to develop programs that drive attendance, engagement, and commercial outcomes
  • Understanding of how anchor programs contribute to:
  • o Visitor attraction
  • o Dwell time
  • o Sponsorship value
  • Experience aligning programming with commercial and marketing objectives
  • Experience in:
  • o Major national or international events
  • o Cultural festivals or entertainment platforms
  • Exposure to large-scale productions or live performances is highly preferred
  • Experience in pre-opening or launch of flagship programs is an advantage

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