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Manager, Account-Based Marketing (ABM)

Portnox
Remote, USA
Full-time
Senior · 4+ years experience
Remote
Discovered 1 months ago
6senseTechTargetBrightTALKLinkedInOutreachSalesforce

Full Job Posting

Key Responsibilities

  • Design and build a repeatable ABM campaign framework spanning content syndication, display/programmatic, paid social, email, and event channels
  • Define messaging and asset requirements by segment and persona so campaigns speak directly to each role within a target account's buying committee
  • Treat every campaign as an always-on motion, continuously refreshing with new content, assets, webinars, and other engagement opportunities
  • Manage always-on content syndication programs refreshing targeting and creative on a regular cadence to generate engaged contacts within target accounts
  • Own account-based display/programmatic advertising through an ABM or intent-data platform (e.g., 6sense), refreshing target account lists regularly and optimizing for message relevance and opportunity creation
  • Manage paid social campaigns (e.g., LinkedIn) targeted at buying committee contacts within named accounts
  • Own intent-triggered email programs across marketing automation and ABM platforms, and partner with SDRs on their sales engagement sequences
  • Align with SDR-led outreach so messaging and timing stay consistent with the broader campaign
  • Help plan and execute high-touch account engagement events (e.g., executive dinners and roundtables) for priority accounts
  • Lead regular campaign execution meetings with the SDR team to align on target accounts, messaging, timing, and follow-up
  • Serve as the connective tissue between marketing programs and SDR outreach so every touch feels coordinated rather than siloed
  • Build reporting that shows account-level movement: engagement, intent-signal progression, and stage advancement through the funnel
  • Report against the core goal of opportunity creation within defined target accounts tying activity across every channel back to pipeline outcomes
  • Consistent opportunity creation within defined target accounts
  • A repeatable, documented ABM playbook that scales beyond any single campaign
  • Regular working alignment with the SDR team, with clear shared visibility into target account status
  • Reporting that shows account engagement and progression, not just individual lead activity

Skills, Knowledge, and Expertise

  • 4-6+ years in B2B demand generation or account-based marketing, ideally having built or scaled an ABM program from the ground up
  • Hands-on experience with an ABM/intent platform (e.g., 6sense) and content syndication vendors (e.g., TechTarget, BrightTalk)
  • Experience running paid social campaigns targeted at named accounts (e.g., LinkedIn)
  • Experience with a marketing automation platform and a sales engagement tool (e.g., Outreach)
  • Experience with CRM platforms (e.g., Salesforce) and account-level reporting/analytics tools
  • A track record of partnering closely with SDR/BDR teams — comfortable leading recurring working sessions and holding channels accountable to shared account goals
  • Strong analytical and reporting skills, with experience building account-level (not just lead-level) dashboards
  • A strategic mindset paired with a willingness to be hands-on and build programs from scratch
  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
  • Experience in cybersecurity, IT, or another technical B2B category is a plus

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