Luxury Sales Manager MEA
Role Overview
The Luxury Sales Manager Middle East & Africa is responsible for development and execution of luxury sales across the MEA region.
Primary focus on the UAE market, with targets to grow distribution and sales in luxury On Trade accounts and Fine Wine retail.
The role is the face of the brand within the On Trade, developing relationships with top sommeliers and F&B stakeholders and conducting trainings/masterclasses.
Key Skills for This Role
Full Job Posting
About Us
Treasury Wine Estates (TWE) is one of the world's leading wine companies, led by its purpose Boldly Cultivating.
TWE aims to become the world's desirable luxury wine company, known for experiences created for consumers, customers, partners, suppliers, and people.
About The Role
The Luxury Sales Manager Middle East & Africa is responsible for development and execution of luxury sales across the MEA region.
Primary focus on the UAE market, with targets to grow distribution and sales in luxury On Trade accounts and Fine Wine retail.
The role is the face of the brand within the On Trade, developing relationships with top sommeliers and F&B stakeholders and conducting trainings/masterclasses.
Key Responsibilities
- Priority focus on relationship management and exceptional customer service from recruitment and acquisition through development and retention of luxury and high net worth clients.
- Grow and nurture high potential corporate, luxury brands, and fine wine retailer partnerships while activating opportunities to grow the luxury portfolio.
- Develop and execute strategies to increase sales and distribution of the Penfolds portfolio in on-premise locations.
- Build and maintain relationships with key decision-makers at restaurants, bars, and hotels to secure Penfolds listings.
- Negotiate contracts and agreements with on-premise accounts, ensuring favourable terms for both parties.
- Develop engagement plans and sales strategies to enhance awareness and experiences with the luxury portfolio.
- Host tastings and consumer experiences to unlock opportunities with new and existing partnerships.
- Develop high net worth consumer engagement and sales plan and deliver sales to target.
- Plan and execute promotional activities, tastings, and events at on-premise locations to drive brand awareness and sales.
- Collaborate with marketing teams to develop promotional materials and event activations tailored to the on-premise channel.
- Host tastings and trainings on site and virtually, and host money-can't-buy wine events.
- Lead customer relationship management for strategic accounts and work with Business Managers to identify opportunities and implement strategies.
About You
- Degree or diploma in Business, Economics, or similar discipline, or equivalent.
- WSET 3 or higher.
- Experience in FMCG, preferably in the wine industry.
- Drive for results and building strong relationships as a good collaborator.
- High standards of commercial excellence and commitment to deliver results.
- Proven experience of private clientele management.
- Passion for fine wine and spirits and keenness to build expertise and pursue knowledge of the category.
- Strong interpersonal communication and negotiation skills with excellent written and verbal communication.
- A proven track record of performance and delivery.
Why You'll Love It Here
- Culture built on bringing your whole self, being courageous, and delivering together.
- Access to global career opportunities and structured programs supporting health, wellbeing, and career development.
- Generous employee product allowance and 20 days annual leave, medical insurance, and quarterly wine allowance.
- An extra day off each year with the TWEforME Day.
- Range of benefits including flexibility, rewards and discounts, and health and wellbeing initiatives.
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