Luxury Sales Manager MEA
Role Overview
The Luxury Sales Manager Middle East & Africa develops and executes luxury sales across the region, with primary focus on the UAE.
The role aims to grow distribution and sales in luxury on-trade accounts and fine-wine retail.
The manager represents the brand in on-trade accounts, builds relationships with sommeliers and food-and-beverage stakeholders, and delivers training and masterclasses.
Key Skills for This Role
Full Job Posting
About Treasury Wine Estates
Treasury Wine Estates is a global wine company focused on cultivating value through its brands, wine, people, and environment.
The company describes its vision as becoming a leading luxury wine company through experiences for consumers, customers, partners, suppliers, and employees.
About the role
The Luxury Sales Manager Middle East & Africa develops and executes luxury sales across the region, with primary focus on the UAE.
The role aims to grow distribution and sales in luxury on-trade accounts and fine-wine retail.
The manager represents the brand in on-trade accounts, builds relationships with sommeliers and food-and-beverage stakeholders, and delivers training and masterclasses.
Responsibilities
- Grow Penfolds sales and distribution in on-premise locations and secure listings with restaurants, bars, and hotels.
- Build strategic relationships with luxury and fine-wine customers, retailers, corporate partners, high-net-worth consumers, and senior account contacts.
- Negotiate account contracts and develop sales, engagement, and customer relationship plans.
- Host tastings, trainings, masterclasses, consumer experiences, and special wine events, both on site and virtually.
- Plan promotions and collaborate with marketing on channel-specific materials and event activations.
- Improve UAE in-store availability and presence, using shopper insights where relevant.
- Deliver sales targets and contribute to growth through sales leadership and cross-functional collaboration.
About you
- Degree or diploma in Business, Economics, a similar discipline, or equivalent.
- WSET Level 3 or higher.
- Experience in FMCG; wine industry experience is preferred.
- Proven private-client management experience and a track record of performance and delivery.
- Strong interpersonal, communication, and negotiation skills, including excellent written and verbal communication.
- Drive for results, relationship-building ability, collaboration, and commercial excellence.
- Passion for fine wine and spirits and interest in developing category expertise.
Benefits and culture
- The company describes a culture centered on bringing one's whole self, courage, and delivering together.
- Benefits include development opportunities, an employee wine product allowance, 20 days of annual leave, medical insurance, a quarterly wine allowance, and an additional annual day off.
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