Loyalty & Partnerships - Senior Specialist

: Loyalty & Partnerships - Senior Specialist

Location

Purpose Of The Project

Core Responsibilities And Accountabilities

• Loyalty Program Management – Design, develop, and continuously enhance the bank's loyalty and rewards programs. Manage points accrual/redemption, campaigns, offers and monitor KPIs.
• Partnership Development & Management – Identify and onboard strategic partners, negotiate commercial agreements, and manage ongoing relationships.
• Campaign & Offer Execution – Execute targeted loyalty campaigns and customer-centric offers across channels.
• Data Analysis & Reporting – Track performance metrics, generate insights, and prepare management reports.
• Customer Experience Enhancement – Improve loyalty experience and customer satisfaction across touchpoints.
• Stakeholder Collaboration – Work with Marketing, Digital, Retail Banking, Cards, CRM, Analytics, IT, Legal, Compliance, and Procurement teams.
• Knowledge and Experience:
• 7+ years of experience in loyalty programs, partnerships, CRM, or marketing within banking, fintech, or retail.
• Strong understanding of reward ecosystems, customer engagement strategies, and partnership models.
• Previous experience managing vendors and external partners.
• The ability to identify business opportunities, understand market trends, and make decisions that drive growth and profitability.
• Strong ability to negotiate effectively and build lasting relationships with partners and stakeholders.
• The ability to analyze data, monitor KPIs, identify trends, and use insights to improve performance.
• Skilled in planning, managing, and delivering projects on time and to a high standard.
• Excellent communication skills with the ability to engage and influence stakeholders at all levels.
• The ability to understanding customer needs and enhancing customer satisfaction and loyalty.
• Experience using loyalty and CRM tools to manage customer relationships and improve engagement.

Key Performance Indicators

• Customer engagement and retention rates.
• Loyalty program usage and redemption rates.
• Incremental revenue from loyalty initiatives.
• Number and quality of strategic partnerships.
• Customer satisfaction (NPS) related to loyalty offerings.

Mandatory Skills

• Bachelor's degree in Business Administration, Marketing, Finance, or related field (MBA preferred).
• Previous experience within Banking, Digital Payment & Card solutions or the FinTech industry.
• Regional experience, including working in a faced-paced matrix organisation.
• Excellent communication skills in English (written, verbal, and presentation); fluency in Arabic is an advantage.

Preferred Skills

• The ability to analyse data, troubleshoot payment issues, optimize processes, and make data-driven decisions.
• Good understanding of payment systems, digital platforms, system workflows, security basics, and industry technologies.
• An understanding of regional regulations across financial services or payment networks.