CTA (Card-to-Account) Onboarding & Sales Enablement Lead

Job Title

Purpose Of The Project

Cta & Virtual Payments Onboarding

• Drive end-to-end onboarding of CTA / virtual card solutions across corporates, OTAs, and TMCs
• Support issuer and partner integrations (API-enabled virtual payments)
• Develop and scale CTA use cases across travel and B2B segments

Sales Enablement

• Develop sales playbooks, value propositions, and go-to-market strategies for CTA
• Enable bank and sales teams through training, workshops, and deal support
• Support RFPs, pricing discussions, and client presentations

Business Development & Partnerships

• Build and manage strategic partnerships (fintechs, PSPs, aggregators, travel ecosystem players)
• Drive new client acquisition and pipeline growth across corporates and travel players
• Expand relationships with key regional accounts

Market Expansion & Acceptance

• Drive adoption among non-card accepting merchants via CTA flows
• Explore partnership models (e.g., BPSP, VCP-enabled solutions) to unlock new volumes
• Coordinate with issuers, networks, and ecosystem partners
• Knowledge and Experience:
• Experience onboarding large corporate and travel accounts in KSA / GCC
• Proven track record in scaling virtual payments / CTA adoption
• Strong network across travel, fintech, and payments ecosystem
• 10+ years of experience in commercial cards, CTA, or virtual payments
• Strong track record in client onboarding, sales enablement, and business development
• Deep understanding of travel ecosystem (IATA/BSP, OTAs, TMCs) and B2B payments
• Exposure to API-based payment solutions and fintech partnerships
• Strong stakeholder management across banks, corporates, and partners

Mandatory Skills

• Bachelor's degree in Finance, Business, Computer Science, Information Technology, or a related field (Master's preferred).
• Previous experience within Banking, Digital Payment & Card solutions, or the FinTech industry.
• Regional experience, including working in a faced-paced matrix organisation.
• Excellent communication skills in English (written, verbal, and presentation); fluency in Arabic is an advantage.

Preferred Skills

• The ability to analyse data, troubleshoot payment issues, optimize processes, and make data-driven decisions.
• Good understanding of payment systems, digital platforms, system workflows, security basics, and industry technologies.
• An understanding of regional regulations across financial services or payment networks.