CTA (Card-to-Account) Onboarding & Sales Enablement Lead
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About the Role
Lead the onboarding and commercialization of Card-to-Account (CTA) and virtual payment solutions, driving client acquisition, sales enablement, and ecosystem partnerships across.
Key Skills for This Role
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Overview
Lead the onboarding and commercialization of Card-to-Account (CTA) and virtual payment solutions, driving client acquisition, sales enablement, and ecosystem partnerships across GCC markets.
The role requires strong experience in commercial cards, travel ecosystem, and acceptance expansion.
• CTA & Virtual Payments Onboarding
- Drive end-to-end onboarding of CTA / virtual card solutions across corporates, OTAs, and TMCs
- Support issuer and partner integrations (API-enabled virtual payments)
- Develop and scale CTA use cases across travel and B2B segments
- Sales Enablement
- Develop sales playbooks, value propositions, and go-to-market strategies for CTA
- Enable bank and sales teams through training, workshops, and deal support
- Support RFPs, pricing discussions, and client presentations
• Business Development & Partnerships
- Build and manage strategic partnerships (fintechs, PSPs, aggregators, travel ecosystem players)
- Drive new client acquisition and pipeline growth across corporates and travel players
- Expand relationships with key regional accounts
• Market Expansion & Acceptance
- Drive adoption among non-card accepting merchants via CTA flows
- Explore partnership models (e.g., BPSP, VCP-enabled solutions) to unlock new volumes
- Coordinate with issuers, networks, and ecosystem partners
- Knowledge and Experience:
- Experience onboarding large corporate and travel accounts in KSA / GCC
- Proven track record in scaling virtual payments / CTA adoption
- Strong network across travel, fintech, and payments ecosystem
- 10+ years of experience in commercial cards, CTA, or virtual payments
- Strong track record in client onboarding, sales enablement, and business development
- Deep understanding of travel ecosystem (IATA/BSP, OTAs, TMCs) and B2B payments
- Exposure to API-based payment solutions and fintech partnerships
- Strong stakeholder management across banks, corporates, and partners
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