Lead Generation and Marketing Associate

Overview

Accountabilities

• Identify, research, and qualify potential leads using online platforms, databases, and industry tools to expand prospect pipelines.
• Support the execution of email marketing campaigns, including planning, sending, tracking, and optimizing engagement performance.
• Maintain and update CRM systems with accurate and well-structured lead and client data to ensure pipeline visibility.
• Conduct outreach and follow-ups via email, social platforms, and other communication channels to nurture prospects.
• Assist in managing lead progression through the sales funnel, ensuring timely follow-ups and accurate tracking.
• Perform market and competitor research to identify trends, opportunities, and strategic insights.
• Ensure high-quality data entry across spreadsheets, CRM tools, and reporting systems with strong attention to accuracy.
• Organize, structure, and maintain databases to support reporting and business decision-making.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (preferred).
• 1-3 years of experience in lead generation, marketing support, sales support, or data entry roles.
• Familiarity with CRM tools such as HubSpot, Salesforce, Pipedrive, or similar platforms.
• Experience with email marketing tools such as Mailchimp, ActiveCampaign, or Klaviyo is an advantage.
• Strong written and verbal communication skills in English.
• High attention to detail with strong organizational and time-management abilities.
• Comfortable handling repetitive tasks with accuracy and consistency in a remote environment.
• Analytical mindset with ability to interpret basic marketing and lead data.
• Proficiency in Google Sheets or Microsoft Excel for data management and reporting.
• Ability to work independently within flexible schedules aligned to business needs.

Benefits

• Competitive compensation with weekly payment structure.
• Fully remote work opportunity with flexible scheduling within business hours.
• Access to international clients and global marketing projects.
• Free training, upskilling, and continuous learning opportunities.
• Supportive remote community and ongoing operational guidance.
• Exposure to CRM systems, marketing tools, and real-world lead generation workflows.
• Opportunity to build foundational experience in marketing and sales operations.
• Multiple project opportunities depending on performance and availability.

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