KOL Marketing
Key Skills for This Role
Full Job Posting
Job Responsibilities
- Identify, source, and evaluate KOLs across overseas markets and lead partnership negotiations.
- Develop and execute KOL marketing strategies for the Saudi Arabian market.
- Manage influencer campaigns across TikTok, Instagram, and other major social media channels.
- Develop creative marketing campaigns and communication strategies based on brand positioning and local market insights.
- Manage the end-to-end KOL campaign process, including content planning, production, publishing schedules, and performance tracking.
- Analyze engagement and conversion metrics to evaluate campaign effectiveness.
- Provide data-driven optimization recommendations, conduct competitor analysis, and refine influencer marketing strategies.
- Collaborate with Product and cross-functional teams to align influencer content with brand positioning and business objectives.
Qualifications
- Bachelor's degree or above.
- At least 4 years of overseas KOL or influencer marketing experience.
- Strong understanding of TikTok, Instagram, YouTube, and other major social media platform ecosystems.
- Strong localization and market insight into local culture, consumer behavior, social media trends, and the influencer ecosystem.
- Hands-on local-market marketing experience is highly preferred.
- Excellent communication, coordination, and project management skills.
- Fluent English is required as a working language.
- Arabic language proficiency is required.
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