IND-Team Lead BA_Digital Category Experience

Workplace

• This position is based at Lowe's on-site office in Bengaluru.

Position Overview

Performance and Growth Leadership

• Monitor daily and weekly AOP performance, identifying revenue, conversion, traffic, and content risks.
• Guide analysts to diagnose traffic, AOV, conversion, SEO visibility, and onsite-experience drivers.
• Lead weekly root-cause analyses and business readouts.
• Surface revenue-driving opportunities and turn them into measurable recommendations.
• Partner with merchandising, SEO, product, content, and site operations to activate insights.

Digital Experience and Analytics

• Evaluate search, browse, navigation, PDP, SEO, and mobile experiences for customer friction points.
• Provide direction on taxonomy, content quality, search relevance, and purchase paths.
• Lead analytics strategy, KPIs, scorecards, measurement standards, and reporting governance.
• Set data requirements, analytical methodologies, and prioritization frameworks.
• Translate complex analytics into clear recommendations for leadership and business stakeholders.

Team and Market Leadership

• Lead, coach, and develop analysts and manage team capacity and prioritization.
• Build partnerships with merchandising, SEO, UX, product, supply chain, stores, and vendors.
• Oversee competitive analysis and market research on digital best practices.
• Guide use of Adobe Analytics, Medallia, and other digital tools.
• Champion automation, process efficiency, and scalable analytics approaches.

Required Skill Set

• Experience with one or more of Google Analytics, Adobe Analytics, SQL, or Power BI.
• Proven results in customer insights, CRM, customer experience, content optimization, product management, or financial analysis.
• Strong numerical and advanced analytics aptitude.
• Understanding of online merchandising, marketing, and selling principles.
• Analytics or statistics background and proficiency with web-based and Microsoft Office tools.
• Strong communication, interpersonal, detail-management, and multitasking skills.

Additional and Technical Skills

• Secondary experience includes omnichannel merchandising or marketing, Adobe products, customer insights, CRM, CX, A/B testing, strategy development, and large teams.
• Advanced technical skills include Excel, SQL, Python or R, visualization tools, and Adobe Analytics.
• Advanced soft skills include communication, problem solving, industry trend knowledge, presentation, and leadership.