Inbound Marketer

Role overview

Content and inbound marketing

• Create educational, high-quality content such as blog articles, landing pages, website copy, and inbound assets.
• Align content with search intent, buyer journey stages, and conversion goals; optimize for search engines, AI search, featured snippets, and AI summaries.
• Execute SEO, content marketing, lead magnet, website conversion, and social distribution initiatives.
• Connect content and engagement to lead generation and conversion; distribute through LinkedIn, X, newsletters, and relevant channels.
• Create guides, playbooks, checklists, calls to action, landing pages, thank-you pages, and nurture content.
• Research industries, competitors, buyer pain points, search opportunities, and content gaps.
• Track rankings, organic traffic, engagement, and conversions with GA4, Google Search Console, SEMrush, and Ahrefs.
• Optimize content and funnels using measurable performance data and collaborate with marketing teams on campaigns.

Required experience and skills

• Proven experience in inbound marketing, content marketing, SEO, and content writing.
• Strong understanding of SEO, search intent, and inbound funnel strategy.
• Experience with Google Search Console, Google Analytics 4, SEMrush, and Ahrefs.
• Excellent written English and storytelling skills; experience creating conversion-focused marketing content.
• Strong research and analytical abilities; portfolio of inbound or SEO-driven content.

Preferred qualifications

• Agency or B2B marketing experience is a plus.
• Lead magnet development, LinkedIn distribution, AI-powered search optimization, and website conversion experience are nice to have.

Technology

• Technology and channels include Google Analytics 4, Google Search Console, SEMrush, Ahrefs, LinkedIn, ChatGPT, and AI writing and research tools.

Success measures