Inbound Marketer

Role overview

Content creation and SEO

• Create high-quality content, including blog articles, landing pages, website copy, and inbound marketing assets.
• Align content with search intent, buyer journey stages, and conversion goals.
• Optimize content for search engines, AI-powered search experiences, featured snippets, and AI summaries.
• Continuously improve existing content using rankings and performance data.

Inbound campaigns and conversion

• Execute initiatives across SEO, content marketing, lead magnets, website conversion paths, and social content distribution.
• Build systems connecting content and engagement to lead generation and conversion.
• Distribute content through LinkedIn, X, newsletters, and other relevant channels.
• Develop guides, playbooks, checklists, and downloadable resources.
• Write conversion-focused CTAs, landing pages, thank-you pages, and nurture content; improve messaging and conversion rates.
• Support ongoing inbound funnel and website optimization.

Research and analytics

• Research industries, competitors, buyer pain points, search opportunities, and content gaps to develop evidence-backed ideas.
• Monitor SEO and content performance with Google Analytics 4, Google Search Console, SEMrush, and Ahrefs.
• Analyze rankings, organic traffic, engagement, and conversions and optimize content based on results.
• Provide recommendations to improve inbound marketing results.

Required experience and skills

• Proven experience in inbound marketing, content marketing, SEO, and content writing.
• Strong understanding of SEO, search intent, and inbound funnel strategy.
• Experience with Google Search Console, Google Analytics 4, SEMrush, and Ahrefs.
• Excellent written English and storytelling skills; experience creating conversion-focused marketing content.
• Strong research and analytical abilities and an organized approach to managing multiple initiatives.
• Portfolio showcasing inbound or SEO-driven content.

Nice to have

• Agency or B2B marketing experience is a plus.
• Lead magnet development and promotion experience is a plus.
• Familiarity with LinkedIn content distribution and AI-powered search optimization is a plus.
• Experience improving website conversion rates and inbound lead generation is a plus.

Tools and platforms

• The listed technology stack includes Google Analytics 4, Google Search Console, SEMrush, Ahrefs, LinkedIn, ChatGPT, and AI writing and research tools.

Success measures

Hiring process

• The process includes an application review, a 3–5 minute Spark Hire introduction video, a practical inbound marketing assessment, a client interview, and offer and onboarding.