Inbound Marketer
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Pavago is hiring an Inbound Marketer to build scalable inbound-driven marketing systems. The role involves content creation, SEO optimization, lead magnet development, and performance analysis.
Key Skills for This Role
Responsibilities
- Create high quality, value driven inbound content that educates, informs, and builds authority
- Write SEO optimized blogs, landing pages, website copy, and inbound marketing assets
- Develop content aligned with search intent, funnel stage, and conversion goals
- Optimize content for both traditional search engines and AI driven search experiences
- Execute inbound marketing initiatives across SEO, content marketing, lead magnets, social distribution, and website conversion flows
- Develop guides, playbooks, checklists, and gated resources designed to capture demand
- Conduct deep research on industries, competitors, buyer pain points, and search opportunities
- Monitor content and inbound performance using GA4, GSC, SEMrush, Ahrefs, and related tools
Requirements
- Proven experience in inbound marketing, content marketing, SEO, or content writing
- Strong understanding of SEO, search intent, and inbound funnel strategy
- Experience using tools such as Google Search Console, GA4, SEMrush, or Ahrefs
- Excellent written English and storytelling ability
- Experience creating conversion focused inbound content
- Strong research and analytical skills
Full Job Posting
About the Role
- Pavago is hiring an Inbound Marketer to help build scalable, inbound driven marketing systems for fast growing companies.
- This role goes far beyond traditional SEO. We’re looking for someone who understands how content, search, distribution, conversion, and buyer psychology work together to drive real business growth.
- You’ll be responsible for creating high quality inbound content, improving search visibility, building lead magnets, optimizing conversion paths, and distributing content across the right channels to generate awareness, demand, and qualified leads.
- This is a hands on execution role for someone who can think strategically while consistently shipping strong inbound assets that produce measurable outcomes — not vanity metrics.
What You’ll Own
- Content Creation & SEO Optimization: Create high quality, value driven inbound content; write SEO optimized blogs, landing pages, website copy; develop content aligned with search intent; optimize for traditional and AI driven search.
- Inbound Marketing Execution: Execute inbound marketing initiatives across SEO, content marketing, lead magnets, social distribution, and website conversion flows; support content distribution across LinkedIn, X, newsletters; build inbound systems that connect content → engagement → conversion.
- Lead Magnets & Conversion Assets: Develop guides, playbooks, checklists, and gated resources; write conversion focused copy for CTAs, landing pages, thank you pages, and nurture flows; improve conversion rates through stronger messaging.
- Research & Content Strategy: Conduct deep research on industries, competitors, buyer pain points, and search opportunities; identify content gaps and inbound growth opportunities; develop strong content angles and positioning.
- Analytics & Performance Optimization: Monitor content and inbound performance using GA4, GSC, SEMrush, Ahrefs; analyze engagement, rankings, conversions; optimize campaigns based on measurable outcomes.
What Makes You a Great Fit
- You understand that inbound marketing is about creating demand — not just publishing content.
- You can create content that is genuinely valuable, insightful, and conversion focused.
- You understand SEO, AI driven search behavior, and modern inbound funnels.
- You think strategically while remaining highly execution oriented.
- You are analytical, curious, and continuously improving based on data.
- You are highly organized and comfortable managing multiple content initiatives simultaneously.
Required Experience & Skills
- Proven experience in inbound marketing, content marketing, SEO, or content writing.
- Strong understanding of SEO, search intent, and inbound funnel strategy.
- Experience using tools such as Google Search Console, GA4, SEMrush, or Ahrefs.
- Excellent written English and storytelling ability.
- Experience creating conversion focused inbound content.
- Strong research and analytical skills.
- Portfolio showcasing inbound or SEO driven content work.
Preferred Experience
- Agency or B2B marketing experience.
- Experience building and promoting lead magnets.
- Familiarity with LinkedIn and social content distribution strategies.
- Understanding of AI search optimization and evolving search behavior.
- Experience improving website conversion rates and inbound lead generation.
Key Metrics for Success (KPIs)
- Growth in organic traffic and qualified inbound leads.
- Improved keyword rankings and search visibility.
- Conversion rates on landing pages and lead magnets.
- Engagement and performance of inbound content assets.
- Pipeline contribution from inbound channels.
- Consistent execution of high quality inbound campaigns.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Pavago
Virtual Assistant
Doha, QAT
Pavago is hiring a Virtual Assistant to support daily operations, communication, and execution across multiple business functions remotely during U.S. business hours. The role involves calendar and inbox management, data
Executive Assistant
Doha, QAT
Pavago is hiring an Executive Assistant to support executive leadership remotely during U.S. business hours. The role involves calendar management, executive communications, travel logistics, and administrative support.
Sales Manager
Doha, QAT
Pavago is hiring a Sales Manager to lead, coach, and scale a high-performing sales team. The role involves driving team performance, building and optimizing sales processes, and owning pipeline, forecasting, and conversi
Property Management Sales Executive.
Doha, QAT
Pavago is hiring a Property Management Sales Executive to convert qualified leads into signed management agreements. This is a pure closing role requiring 2+ years of closing experience in property management or real est
Digital Marketing Manager
Doha, QAT
Pavago is hiring a Digital Marketing Manager (B2B) to lead and scale marketing strategy across paid, organic, outbound, and brand channels. This remote role combines strategic leadership with hands-on execution, focusing
Technical Support Specialist
Doha, QAT
Pavago is hiring a Tech Support Specialist to provide technical troubleshooting and support across SaaS platforms, internal systems, hardware, and customer-facing applications. The role involves ticket resolution, user o
Outbound Lead Generation Specialist
Doha, QAT
Pavago is hiring a performance-driven Cold Email Outreach Specialist to generate qualified pipeline through strategic outbound campaigns. The role includes prospect research, list building, campaign execution, deliverabi
Talent Acquisition Specialist
Doha, QAT
Pavago is seeking a proactive Talent Acquisition Specialist to own the recruitment lifecycle for diverse client positions. Responsibilities include sourcing candidates, conducting interviews, coordinating with clients, a
Virtual Assistant
Doha, QAT
Executive Assistant
Doha, QAT
Sales Manager
Doha, QAT
Property Management Sales Executive.
Doha, QAT
Digital Marketing Manager
Doha, QAT
Technical Support Specialist
Doha, QAT
Outbound Lead Generation Specialist
Doha, QAT
Talent Acquisition Specialist
Doha, QAT