Digital Marketing Manager
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Key skills for this role
About the Role
Pavago is hiring a Digital Marketing Manager (B2B) to lead and scale marketing strategy across paid, organic, outbound, and brand channels.
Key Skills for This Role
Responsibilities
- Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals
- Own the marketing funnel end to end, from awareness and demand generation through lead nurturing and conversion
- Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives
- Build, manage, and mentor high performing marketing resources, agencies, or contractors as needed
- Lead and optimize multi channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content
- Manage budgets and allocate spend strategically to maximize ROI and efficiency
- Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution
- Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools
- Collaborate with content, design, and technical teams to ensure cohesive execution across channels
Requirements
- Proven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Marketing Manager
- Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels
- Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems
- Experience balancing strategic planning with hands on execution
- Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly
- Excellent leadership, communication, and project management skills
Full Job Posting
About the Role
- Our client is seeking a results driven Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels.
- This role combines strategic leadership with hands on execution and is ideal for a growth minded marketer who thrives in fast paced environments.
- The Digital Marketing Manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization.
Responsibilities
- Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals.
- Own the marketing funnel end to end, from awareness and demand generation through lead nurturing and conversion.
- Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives.
- Build, manage, and mentor high performing marketing resources, agencies, or contractors as needed.
- Identify scalable growth opportunities across acquisition, retention, and brand channels.
- Lead and optimize multi channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content.
- Manage budgets and allocate spend strategically to maximize ROI and efficiency.
- Oversee campaign messaging, positioning, and creative direction to maintain brand consistency.
- Launch and manage performance driven campaigns focused on pipeline growth and customer acquisition.
- Test new acquisition channels, campaign structures, audiences, and messaging to improve results.
- Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution.
- Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools.
Required Experience & Skills
- Proven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Marketing Manager.
- Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels.
- Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems.
- Experience balancing strategic planning with hands on execution.
- Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly.
- Excellent leadership, communication, and project management skills.
What Does a Typical Day Look Like?
- Review campaign dashboards and optimize active marketing initiatives.
- Collaborate with leadership, sales, and content teams to align priorities and messaging.
- Launch and refine campaigns across paid and organic channels.
- Monitor lead flow, pipeline quality, and funnel conversion performance.
- Test new acquisition ideas, audience segments, creatives, and messaging strategies.
- Analyze campaign data and prepare actionable reports and recommendations.
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