HoReCa Sales Executive — Foodstuff Distribution

Role overview

New business development

• Identify and approach prospective restaurants, hotels, cafés, and catering customers; conduct regular prospecting visits.
• Build relationships with chefs, purchasing managers, F&B managers, and restaurant owners.
• Present the product portfolio, identify purchasing needs, and arrange samples, tastings, and trials.
• Prepare quotations, negotiate within company guidelines, convert prospects, and maintain a structured pipeline.

Account management and customer coordination

• Manage and grow an assigned portfolio through regular customer communication and visits.
• Increase sales through cross-selling, upselling, additional products, and reactivation of inactive accounts; support satisfaction and long-term relationships.
• Coordinate with Logistics, Warehouse, Finance, and Customer Service on fulfilment, deliveries, availability, and customer requests.
• Resolve customer issues, follow up on payments and collections, respond to urgent matters, and escalate unresolved problems with proposed solutions.

Planning and reporting

• Plan daily field activity and customer visits; keep accurate interaction, quotation, and opportunity records.
• Update the pipeline with realistic opportunities, expected values, and next steps; submit activity reports and forecasts on time.
• Participate in sales meetings and performance reviews, and take responsibility for agreed KPIs and monthly targets.

Essential requirements

• Previous B2B sales experience in the UAE and experience in HoReCa, foodservice, or food distribution sales.
• Good understanding of the UAE restaurant and hospitality market; proven ability to develop customers and manage business relationships.
• Valid UAE driving licence, own car, and willingness to travel regularly for customer visits.
• Communication, negotiation, relationship-building, independent work, prioritization, and problem-solving abilities.
• Good command of English and basic Microsoft Excel and sales-reporting proficiency.

Preferred qualifications

• Existing relationships with chefs, purchasing managers, or F&B decision-makers.
• Experience selling frozen, chilled, or other food products to HoReCa customers; customer-portfolio management and repeat-business development.
• Knowledge of the UAE food-distribution market and purchasing processes.

Compensation and benefits

• Competitive fixed salary and sales commission or performance-based incentives; salary and commission structure to be discussed during interview.
• The company offers portfolio-development opportunities, management support, professional development, career growth, and UAE employment benefits under applicable labour regulations.

Work arrangement

• Field-based sales role involving regular customer visits; it is not a desk-based order-processing position.