Head of Retention & Lifecycle Marketing
Skills
About This Role
About Blue Guardian
Blue Guardian is a rapidly growing proprietary trading firm operating across CFD and Futures markets, serving traders globally through funded trading programs and trader development ecosystems.
Our mission is to build one of the most trusted and scalable brands in the prop trading industry through elite customer experience, strong community, creator partnerships, and long-term trader retention.
Role Overview
The Head of Retention & Lifecycle Marketing will own the full customer lifecycle strategy at Blue Guardian.
This role is responsible for improving customer retention, increasing trader lifetime value (LTV), building reactivation systems, optimizing onboarding journeys, and developing scalable lifecycle marketing infrastructure.
Key Responsibilities
- Develop and execute retention and lifecycle marketing strategy
- Build onboarding, activation, reactivation, and loyalty systems for traders
- Increase repeat purchases and improve customer lifetime value (LTV)
- Reduce customer churn and improve trader engagement
- Build and optimize automated lifecycle flows across email, SMS, push notifications, and CRM systems
- Create segmentation systems based on customer behavior, trading performance, and lifecycle stage
- Develop automated campaigns for failed challenges, inactive users, funded traders, repeat buyers, and high-value customers
- Map and improve the entire trader journey from signup to long-term retention
- Build loyalty systems, gamification strategies, and customer engagement initiatives
- Track retention KPIs and lifecycle performance metrics
- Work closely with marketing, content, affiliate, customer success, and product teams
Requirements
- 4+ years in retention marketing, lifecycle marketing, CRM, or customer engagement roles
- Experience with HubSpot, Klaviyo, Customer.io, ActiveCampaign, or similar platforms
- Experience in fintech, prop trading, SaaS, crypto, iGaming, or performance-driven digital businesses preferred
- Strong understanding of customer psychology and behavioral marketing
- Experience building scalable lifecycle and retention systems
- Excellent analytical and problem-solving skills
- Strong understanding of segmentation, funnels, and customer journey optimization
- Data-driven mindset with commercial awareness
Ideal Candidate Profile
- Thinks like a growth operator, not just an email marketer
- Understands customer retention deeply
- Can build systems and scalable automation infrastructure
- Is commercially aggressive and analytical
- Thrives in high-growth environments
- Can independently own and scale the retention function
• Repeat Purchase Rate
- Retention Rate
- Churn Reduction
- Reactivation Revenue
- Revenue from Lifecycle Campaigns
Compensation
Competitive base salary, performance-based bonuses, and long-term growth opportunities.
Your resume, rewritten
for this exact role.
Sign up free — Base Career tailors your CV to this job description in 60 seconds.
01 / 05
Resume Tailored to This Job
Your keywords, structure, and story — rewritten to match this exact role and pass ATS filters.
Free · No card · 60 seconds
02 / 05
Cover Letter for This Role, Done
Job-specific cover letters written in Gulf professional tone — ready in seconds, not hours.
Free · No card · 60 seconds
03 / 05
See How Well You Fit This Role
AI match score with clear reasons — know your fit before investing time in the application.
Free · No card · 60 seconds
04 / 05
Apply in One Click
Autofill any application form on Workday, LinkedIn, Bayt, Greenhouse — with your tailored content.
Free · No card · 60 seconds
05 / 05
Track It. Follow Up at the Right Time.
Visual pipeline for every application with AI-timed follow-up reminders so nothing slips.
Free · No card · 60 seconds
Similar Jobs
Head of Compliance | MLRO
BTSE · Dubai
BTSE Group is a global leader in fintech and blockchain technology, anchored by three core business pillars: Exchange, Payments, and Infrastructure Development. Serving over 100 corporate clients worldwide, we provide wh
Skills
2 days ago
Apply Now↗Apply Now ↗Head of Compliance / MLRO
Lorum · Dubai
About Lorum Global payments are not broken. Incentives are. Clearing has been deprioritised inside balance sheet driven institutions whose models rely on lending and interest. When liquidity takes priority over settlemen
Skills
2 days ago
Apply Now↗Apply Now ↗VP Head Of Partnerships
TALENTMATE · Dubai
Job Description About Hex Trust Hex Trust is a fully-licensed digital asset financial institution building the infrastructure institutions use to operate in crypto. Custody, staking, capital markets, investment solutions
Skills
2 days ago
Apply Now↗Apply Now ↗VP, Head of Partnerships
Hex Trust · Dubai
About Hex Trust Hex Trust is a fully-licensed digital asset financial institution building the infrastructure institutions use to operate in crypto. Custody, staking, capital markets, investment solutions, payments, fiat
Skills
2 days ago
Apply Now↗Apply Now ↗Head of Creator Partnerships
Blue Guardian · Dubai
About Blue Guardian Blue Guardian is a fast-growing proprietary trading firm operating across CFD and Futures markets, serving traders globally through funded trading programs and trader development ecosystems. We are fo
Skills
2 days ago
Apply Now↗Apply Now ↗Head Of Curriculum, 2 Hour Learning (Remote) - $200,000/year USD
Crossover · Dubai
This role is for an academic leader who prefers designing the system to critiquing it from the sidelines. You possess deep subject-area fluency and can recognize high-quality learning when you see it. You are methodical
Skills
2 days ago
Apply Now↗Apply Now ↗Head of Information Security
Barclay Simpson · Dubai
Working on two senior hires for a bank in the Middle East as they build out their security and risk leadership structure. Looking to speak with people who have a background in one of the following areas: Information Secu
Skills
2 days ago
Apply Now↗Apply Now ↗Head of Performing Arts | August 2026
Deira International School · Dubai
The School Deira International School (DIS) is an Outstanding BSO- and KHDA-rated, award-winning school located on a beautiful campus in Festival City, Dubai. In 2023, DIS was awarded the Education Excellence Award for ‘
Skills
2 days ago
Apply Now↗Apply Now ↗Head of Internal Shari ah Control | Financial Services| Orient Takaful
Al Futtaim Private Company (LLC) · UAE
Lead Shari’ah supervision and governance, ensuring compliance in Islamic finance and insurance, requiring a degree in Islamic Shari’ah and relevant certifications.
Skills
3 days ago
Apply Now↗Apply Now ↗2.2K+
Cover Letters & Follow-ups
1.8K+
Resumes Tailored
190.5K+
Jobs Tracked
Trusted by professionals at
Stop applying blindly.
Start getting hired.
Base Career automates the hardest parts of job searching — apply smarter, not harder.
AI Resume in 60s
Your resume rewritten for this exact role using the job description as the brief.
ATS-Optimized
Get past automated screening filters with the right keywords matched to each job.
Application Tracker
Track every job, follow-up, and interview in one visual kanban board.
Free plan · No credit card required