Head of Retail Media

Overview

Head of Retail Media

Role Overview

• Strategy & Leadership

• Develop and own the national retail media strategy for Lulu KSA, covering onsite, offsite, in‑store, and data‑led media solutions.
• Build a multi‑year roadmap for media products, measurement capabilities, and advertiser value propositions.
• Lead and develop a high‑performing team across sales, ad operations, analytics, and product.
• Align with KSA and regional leadership on revenue targets, investment priorities, and competitive positioning.

• Commercial & Revenue Growth

• Drive retail media revenue across all KSA regions by engaging brands, suppliers, and media agencies.
• Build strong relationships with top FMCG companies, global brands, and key agency groups operating in Saudi Arabia.
• Develop pricing models, media packages, and commercial frameworks tailored to the Saudi market.
• Lead quarterly and annual revenue planning, forecasting, and performance reviews.

• Media Product Development

• Partner with e‑commerce, IT, and data teams to enhance onsite ad placements, targeting, and measurement tools.
• Expand offsite capabilities (programmatic, social, search) using Lulu’s first‑party data.
• Innovate in in‑store media across all Lulu formats in KSA: digital screens, sampling, activations, and shopper marketing.
• Ensure all media products meet global standards for brand safety, transparency, and performance.

• Operations & Execution

• Oversee campaign planning, trafficking, optimization, and reporting across all KSA markets.
• Ensure operational excellence, timely delivery, and high-quality execution.
• Implement scalable processes, SLAs, and governance frameworks across all regions.
• Integrate retail media into supplier JBP discussions with category and commercial teams.

• Data, Insights & Measurement

• Build a robust measurement framework including attribution, incrementality, and closed-loop reporting.
• Leverage Lulu’s first‑party data to deliver actionable insights to advertisers.
• Ensure compliance with Saudi data privacy regulations and internal governance.
• Cross‑Functional Collaboration
• Work closely with e‑commerce, marketing, IT, finance, and store operations teams across KSA.
• Align retail media initiatives with national business goals and omnichannel strategies.
• Represent Lulu KSA in regional retail media forums and global best‑practice exchanges.

Qualifications & Experience

• 10+ years of experience in digital media, retail media, e‑commerce, or FMCG commercial roles.
• Proven track record in building or scaling a retail media network or digital advertising business.
• Strong understanding of ad tech, programmatic, measurement, and first‑party data usage.
• Experience working with FMCG suppliers and media agencies in Saudi Arabia or the GCC.
• Leadership experience managing multi‑disciplinary teams.
• Excellent communication, negotiation, and stakeholder management skills.
• Fluent in English; Arabic is a strong advantage.

Preferred

• Experience in a major retailer, marketplace, or media platform (e.g., Amazon, Carrefour, Noon, Majid Al Futtaim, or global FMCG).
• Deep knowledge of the Saudi retail landscape and shopper behavior.
• Strong analytical and financial modeling skills.

Key Competencies

• Strategic and commercial leadership
• Strong relationship-building and influencing skills
• Data-driven decision making
• Innovation and product vision
• Operational excellence
• Team development and leadership
• Ability to thrive in a fast-paced, high-growth environment

Skills