Head of Pricing & Market Operations

Job Overview

Job Scope

• Develop pricing strategies that align with management goals, focusing on revenue , per cap and attendance
• Provide insights to guide RM strategic prioritization
• Be a trusted partner to marketing & Trade leadership , support planning, risk assessment and decisions
• Lead collaboration between revenue management , Marketing, Finance and IT for data accountability
• Recommend rates and objectives for yearly budgeting
• Define targets by segment, channels and product/price initiatives
• Identify gaps and recommend opportunities for each assets and engage resources into activity planning so that revenue targets are achieved
• Lead strategies and tactics to drive profitable visitation:
• Assist with analysis in the development of the strategic admissions pricing, providing insights, as well as identifying impacts on consumer promotions
• Lead pricing development and recommend actions to sustain demand and fill gaps, using the specific behaviors of the various markets.
• Develop KPIs for the commercial team to drive yield and volumes for the business
• Work closely with the Performance management team to set targets and monitor results
• Serve as SME for RO configuration for dynamic pricing , distribution strategy by channel & segments & inventory controls, overbooking standards; during identified seasonality in peak, trough and shoulder demand periods
• Review and update Revenue SOPs and QC protocols; ensure compliance and consistency across teams.
• Creates internal revenue briefs for campaigns and strategic RM initiatives.
• Oversee 12 month tactical revenue plans and mid-to-short-term. Integrate pricing, inventory, and multi-channel sales strategies into a unified revenue steering framework.
• Ensure Pricing decisions should become more pro-active and much of the market knowledge and information is in the hands of the Forecast manager
• Implement RO policies and frameworks to meet revenue/visitation targets.
• Lead Theme parks Miral Assets performance reviews; identify and act on under-performing source market or market segments.
• Produce KPI in pricing, conduct gap analysis, and recommend actionable improvements.
• Run advanced what-if analytics and scenario modelling to support strategic pricing decision-making
• Manage and develop a team of RO managers, delivering coaching, training, and performance reviews. Liaise with Trade, Marketing , Strategic Planning, Systems, and Finance to align revenue tactics with broader business objectives
• Evaluate macroeconomic, competitive, and industry trends to refine revenue actions; engage tour operators for strategic market initiatives. Work with consultants to prepare a road map for implementation of strategic initiatives.
• Bring new business insights through curiosity and resourcefulness in collecting and analyzing data (e.g., interview stakeholders, benchmark competitors, research market environment, create surveys)

Job Essential

• Bachelor or Master’s degree in Business, economics, Industrial engineering, Finance, Statistics , Tourism or related quantitative discipline.
• Strong commercial acumen with excellent understanding of commercial drivers within Theme parks , Airlines or revenue management environment.
• 5+ year experience in revenue management or commercial roles ideally in a global organization with complex revenue structure.
• Ability to translate strategic objectives into tactical actions.
• Bring the ability to execute long-term vision for per cap in budget, forecast and pricing solutions that aligns with management strategy.
• Constantly scans for emerging market trends to drive sustainable competitive advantage.
• Ability to work under pressure and to multi-task with a strong sense of priorities, always with a high interest on precision and detail.
• Excellent with PowerPoint presentation, visualization & Excel
• Advantageous: Advanced data analysis skills: Excel/VB Script, powerBI
• Minimum 5 years of progressive experience in revenue management , consulting or tourism management
• At least 3 years in a leadership role involving in stakeholder alignment
• Strong commercial acumen, with confidence in managing budgets and evaluating investment opportunities
• Ability to lead, coach, and motivate a high-performing cross departmental teams, including setting objectives and providing feedback
• Strategy frameworks and destination development best practices
• Financial management, including budgeting oversight
• Executive-level communication and presentation skills
• Cross-functional collaboration and leadership
• Data-driven decision-making, scenario planning, and structured problem-solving.
• Ability to navigate complex environments with multiple competing priorities.
• Designing and delivering C-suite and board-level strategic narratives.