Public Relations Manager - AD
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Key skills for this role
About the Role
The Public Relations Manager for Abu Dhabi Portfolio will support the Head of Public Relations in developing and executing PR strategies. This role will manage and execute PR efforts while focusing on driving awareness, positioning, and media engagement.
Key Skills for This Role
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Overview
The Public Relations Manager for Abu Dhabi Portfolio will support the Head of Public Relations in developing and executing PR strategies.
This role will manage and execute PR efforts while focusing on driving awareness, positioning, and media engagement.
This role requires strong media relations expertise, hands-on operational support, and cross-functional coordination to ensure consistent brand messaging and impactful coverage across local and international markets.
Strategic Execution
- Implement PR strategies aligned with overall business objectives.
- Develop story angles tailored to each attraction’s unique positioning.
- Identify proactive media opportunities to increase visibility.
Media Relations & Hosting
- Build and maintain strong relationships with local, regional, and international media.
- Manage media inquiries and interview requests.
- Organize and host media visits, FAM trips and filming opportunities.
- Provide on-ground support during shoots, events, and launches to ensure smooth execution.
Coordination & Stakeholder Management
- Liaise with internal divisions including Brand Marketing, Media Performance, Operations, Legal, HSE, Events, and Commercial teams.
- Coordinate closely with external PR agencies to ensure deliverables are met.
- Ensure alignment on messaging, timelines, and approvals across stakeholders and brand owners.
Content & Communication
- Proofread press releases, talking points, Q&As, briefing documents, and reports.
- Support PR announcements, new launches, seasonal campaigns, and milestone communications.
- Monitor and report on media coverage and PR performance metrics.
Permits, Agreements & Administration
- Manage filming permits, media agreements, NDAs, and required documentation.
- Ensure compliance with internal policies and regulatory requirements.
- Track budgets,awrads, invoices, agency scopes, and PR calendars.
- Maintain organized records of media lists, coverage, and reports.
Events & Activations
- Support all PR aspects of events, launches, and activations.
- Coordinate media attendance and oversee guest management.
- Ensure brand representation and storytelling is consistent on-site.
Essential
- Bachelor’s degree in public relations, Communications, Marketing, or related field.
- Or equivalent experience
- 5+ years of PR experience, preferably within entertainment, hospitality, tourism, or theme parks.
- Strong media network in key source markets is preferred.
- Excellent written and verbal communication skills.
- Highly organized with strong project management capabilities.
- Ability to work under pressure and manage multiple priorities.
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